Personalize your
advertising banners with
Dynamic Creative Optimization

Connect your advertising campaign to your data feeds. Automate your digital communication by updating your banners in real-time based on the availability, stock, price, promotions, and any other information available for your products and/or services.

Leverage weather data in your advertising creations and capture the user’s attention by offering products/services that are in line with the current or predictive weather conditions. This scenario is particularly relevant for the tourism, distribution, or fashion sectors.

Combine our DCO technology with available user data such as publishers, audience segments, and browsing history to personalize all your campaigns based on the user’s searches, profile, and visited or purchased products. Your message is thus adapted based on the user’s progress in the conversion funnel, real or declared interest in products, and even their profile. This method is particularly suitable for your retargeting up-selling and cross-selling strategies and for your core target acquisition.

Leverage your customer knowledge and personalize your ads based on the data available in your CRM (Customer Relationship Management) or DMP (Data Management Platform) or CDP (Customer Data Platform). You communicate with a relevant message and enrich your relationship with your customers. In addition, you can use campaign results with the finest granularity to further enrich your customer knowledge.

Use DCO contextualization to personalize your ads in real-time based on the user’s search on our partner sites such as Leboncoin, Caradisiac, or Skyscanner. Capture the user’s attention during their active search phase and generate conversion rates 5 to 10 times higher than a traditional acquisition campaign. Using publisher site data is a real alternative to cookie disappearance.

Using real-time sports data can help personalize and contextualize your advertising messages, creating a stronger connection between your brand and your target audience. It’s a privileged speaking time during which it’s possible to communicate differently with your target audience by responding to their interests. By sharing live scores, betting odds, and other key data points related to a sporting event, you can appeal to your audience’s interests and increase engagement.

Simplify your international campaigns and reduce creative costs by centralizing your advertisements on a single ad server. With dynamic creative optimization (DCO), you can automatically change the language, offer, or currency based on the user’s geolocation or browser language, allowing for more effective targeting.

Incorporating time-based data into your campaigns can help optimize conversions and automate your messaging. By adapting your message based on the time of day or day of the week, you can create a sense of urgency or promote time-sensitive offers. Additionally, countdown timers can be used to create a sense of excitement and encourage users to take action.

Conduct large-scale AB tests on your acquisition or retargeting campaigns to optimize your messaging and increase performance. By testing different audiences, messages, visuals, offers, and calls-to-action, you can determine which combinations are most effective and improve your overall campaign performance.