Hyundai
Overview
Hyundai launched a CTV campaign to strengthen local dealership presence while maintaining a premium, brand-led video experience.
Designed to drive awareness and measure real-world impact, the campaign connected national messaging to dealership visits—delivering a unified national campaign with locally relevant impressions across nearly 50 locations.
Strategy
To balance brand consistency with local relevance, the campaign leveraged dynamic video personalization at scale:
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Localized CTV personalization: Automatically tailored each ad to the viewer’s nearest dealership using geolocation
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Dynamic video templates: Built a single master creative that dynamically adapted key elements, including dealership name, address, QR code, and landing page
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Scalable creative production: Enabled hundreds of localized variations without compromising brand guidelines
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Drive-to-store measurement: Integrated Smart Traffic to track and quantify in-store impact
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Premium brand experience: Maintained a consistent, high-quality video format aligned with Hyundai’s brand standards
Results
Hyundai combined premium CTV with dynamic localization to create a high-impact, scalable campaign, driving awareness while connecting viewers directly to nearby dealerships. Campaign highlights included:
Strong engagement
97% video completion rate (VTR)
Scalable personalization
188 creative variations across 4 formats
High-quality reach
2M+ verified impressions
Operational impact
Seamless activation across ~50 dealerships. Consistent brand execution with localized messaging.
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