Create | Activate | Optimize

AI-Powered Omnichannel Ad Performance - Simplified

The COOL Company is an AI-powered advertising platform that unifies creative automation, media activation, and attribution intelligence—so brands and agencies can launch faster, scale smarter, and drive measurable performance across CTV, digital, search, and social.

Trusted by top publishers, brands, and agencies

The COOL Solution

Create. Activate. Optimize. All from One AI-Powered Platform.
Omnichannel advertising shouldn’t be complicated. COOL replaces fragmented ad stacks with a single, intelligent platform that connects the entire performance lifecycle—from creative to activation to optimization.

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Performance
First

Stronger ROAS and measurable performance lift

AI-Powered By Design

Automation, intelligence, and optimization built in

Built To Scale Globally

From mid-market brands to publishers and partners

Transparent Measurement

Cross-channel visibility, no black boxes, no hidden data

CREATE

Launch High-Performing Creatives Faster

Generate high-performing, brand-safe creatives in minutes
Automatically produce and personalize ads for every channel
AI scores and refines each asset for performance and consistency

Dynamic Creative Optimization

Creative Automation

ACTIVATE

Orchestrate Smarter Omnichannel Ad Campaigns with AI

AI-powered activation across CTV, display, search, and social
Discover high-value audiences and optimize media plans automatically
AI manages budgets, bids, and pacing in real time

Media Activation

Franchise & Location

Publisher Experiences

Supply-Side Platform

OPTIMIZE

Maximize & Measure Performance Automatically

Transparent, real-time attribution and incrementality across channels
Automatically adjust budget, targeting, channel mix and ad creatives
Brand and performance signals feed back into AI models for continuous optimization

Measurement & Attribution

Insights & Reporting

Word on the Street

See how we helped transform results for our clients.

“Collaborating with COOL Media has been a positive experience for Aditude. Their team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers. Working with Zack and his team has been nothing short of exceptional, and their dedication to our success is truly commendable.”

Jared Siegal

CEO

“Our e-marketing campaign schedule is highly complex, with a variety of dynamically priced product campaigns to be delivered in over 100 different markets and 25 different languages. It was against this backdrop that we chose to work with COOL Media as our ad-serving partner. Their comprehensive and highly adaptable solution, combined with the responsiveness of their team, ensures smooth orchestration of our display campaigns on a daily and global basis.”

Marie-Christine Voltaire

Digital Project Manager

Jared Siegal

CEO

Marie-Christine Voltaire

Digital Project Manager

"As the marketing leader at Pearle Vision, for over a decade, I've witnessed our brand and franchisees excel through our partnership with COOL Media. Their campaigns consistently fueled substantial local success, all while receiving the utmost in client service. They weren’t just a vendor; they were an integral part of our strategic journey."

“This system allows us to fully support our dealerships' business and present our best offers to internet users. This new tool is a significant step in Renault's support for its local network. We save valuable time with each campaign launch. We can autonomously choose the product content for our advertising banners.”

“Our network has unique needs and sensitivities. COOL Media’s human moderation keeps user comments appropriate and brand safe, while also watching out for awkward language considerations that automated moderation often miss. COOL Media quickly and seamlessly imported our comment history and is always doing whatever it takes to help us improve the user experience and realize more revenue.”

“Switching to COOL Media Commenting from Disqus has increased our engagement and monetization by 11x! Insticator was responsive to our goals and requirements, and their solution has enhanced our overall user experience. Their commenting unit loads 22% faster than Disqus, which was important to us as we look at our Core Web Vitals score. They migrated our audiences’ profiles and commenting histories and ensured an easy switch over from Disqus. I’m very happy that we have partnered with them to create a better ecosystem for Evolve.”

“Since switching to COOL Media Commenting, we have found the transparency of the Analytical Data available to us has increased 100%. Combined with better page speed and a dedicated Human Moderation team, we have seen our community thrive with lively conversations that promote engagement with our content.”

“In order to promote our brand promise, different events are organised in our hotels across all France. Some of them are nationwide but most of the animations are set locally. To date, there was no way for us to communicate specifically on each event on our national advertising campaigns. Thanks to the available technology, we’re now able to promote each single event in a relevant way, as well as to support each of our hotels. While streamlining creative production, this operation also gives us a unified vision of the set KPIs.”

“Today, every CANAL+ digital banner ad is unique. Each one includes a special offer (a subscription type), one or more special programs (football, series, movies) and can be set to be displayed for just an hour. This had to be achieved while eliminating complexity and additional costs.”

“COOL Media's dashboard is setting a standard few other outlets are reaching right now. We found the insights it provided to be extremely helpful - and using the dashboard itself to be a snap.”

“Working with COOL Media is an absolute pleasure. Their attention to detail, service levels and willingness to help is fantastic. The dashboard presents all the detail in an easy to comprehend format. A great all round experience.”

“Having our ad server in-house is key for Decathlon. The point of the control of our activations and their result is essential. ADventori has been working with us for several years now on these issues.”

“The COOL Media dashboard’s ability to demonstrate the value of investment in brand and the subsequent uplift in incremental sales helped us to prove brand investment is key when it comes to driving sales and capturing market share in our very competitive industry.”

“This move marks a significant step forward, ensuring we have the premium demand to keep up with our rapidly growing network of in-venue screens.”

"Since joining COOL Media’s CTV and Attribution platform, we noticed a 17.5% increase in our branded search campaigns."

“Being under the COOL Media FAM umbrella has been great. We have seen an uptick of 50% compared to Google ads. The website is faster and the ads layout is better. We are very happy with your performance”

“We have seen the benefit of COOL Media’s commenting solution across our platforms within the first few months of launching, and are confident in the direction we are headed in this partnership. Not only did we see an upturn in our revenue and user engagement metrics, but the process itself to get the solution implemented on our site was extremely open and customer-focused. Their ‘client-first’ approach – something I personally believe in and appreciate.”

Create

Activate

Optimize

AI-Powered Omnichannel Ad Performance - Simplified