AI has changed what’s possible in advertising. The next challenge is making it all work together.
Recorded live at POSSIBLE, Zack Dugow joins Peggy Anne Salz on the Mobile Groove podcast to discuss why the industry’s biggest opportunity isn’t another AI tool—it’s bringing every part of the advertising workflow together.
From omnichannel optimization and AI-powered decision making to the evolving role of agencies, it’s a conversation about where advertising is headed next.
Watch the interview below.
