Search has its budget. Social has its budget. CTV has its budget. And everyone has their own dashboard, team and opinion about what’s working.
AI gives us a chance to rethink that.
VideoWeek spoke with The COOL Company CEO Zack Dugow and UK Regional Sales Director Charlie Raper about how COOL AI is helping agencies break down media silos and take a more connected approach to omnichannel advertising.
With COOL AI, search, social, programmatic and CTV can work toward the same campaign goal, with AI continuously analyzing performance and making optimization decisions across channels. Instead of starting with how much to spend in each channel, marketers can start with a better question: What are we trying to achieve?
AI can also handle the thousands of bid adjustments, budget shifts and other micro-optimizations that humans simply can’t make at the same speed or scale, while cross-channel attribution helps marketers understand how each channel, including CTV, contributes to performance.
Fewer silos. Smarter decisions. A whole lot less busywork.
Read the full story in VideoWeek: How Omnichannel AI Tools Are Breaking Down Agencies’ Internal Silos.
