Acquisition campaigns to promote SNCF’s full range of transport offers: the national TER network, InOui promotional fares, TGV 1st class tickets, and special Intercités deals.
Based on the user’s geolocation, the banner dynamically displays the most relevant offer departing from the nearest train station: weekend trips, 1st class, TER, or Intercités.
A new campaign was also launched across display and Meta, targeting 13 major French cities. It relies on two complementary scenarios:
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Geolocation: The user’s location is automatically detected to suggest a relevant route.
→ From Paris, users are shown one of the 13 targeted destinations.
→ From one of these 13 cities, only a destination to Paris is displayed. -
Retargeting: If the user did not convert after the first exposure, they are retargeted with a new creative using the same origin-destination pair, reinforcing the impact of the message.
All banners redirect users to two partner booking platforms: Kombo and Trainline.
Geolocation
Advertiser data: origin, destination, and pricing
Wording & visuals
