Objectives
- Acquisition campaign through video & display.
- Mobile app install campaign « quiestlemoinscher ».
Scenario
- The “quiestlemoinscher.com” campaign displayed the prices of E.Leclerc’s competition near the users and directed them to the nearest E.Leclerc.
- Video campaign specifications : Pre-roll with a dynamisation of the voice over and the final sequence.
Data used
Contextual : user location
Advertiser : competitor prices and stores adresses
Interactive graphics
