The goal of this campaign was to digitize the distribution of Carrefour’s catalogs while personalizing the display to maximize user engagement. The main KPI was to drive as many visits as possible to the dedicated e-catalog page.
Using an interactive format and dynamic elements (visuals, messaging, products, pricing, and promotional mechanics), the objective was to make browsing the online catalog as engaging as the print version—while optimizing Carrefour’s consideration strategy.
Carrefour launched an interactive e-catalog to replace traditional paper versions. Each week, out of hundreds of digital catalog listings, 50 featured products were selected and promoted through our DCO setup. A dynamic product feed ensured real-time updates on product details and promotions.
Two creative kits were developed—one for hypermarkets and one for supermarkets—with tailored visuals and messaging. The banner displayed four products at random in a carousel format. If users didn’t interact, the products scrolled automatically, ensuring maximum exposure.
Users were redirected to a dedicated landing page where they could explore the full e-catalog and all promotional offers.
creative variation
verified impressions
activated campaigns
formats per campaign
Wording & visuals
Auto-interactive format
