KOHLER
Overview
Kohler, a leader in design and innovation for home products, launched a U.S. acquisition campaign to drive traffic to local retailers.
The goal was to connect national product advertising with nearby points of sale, making it easier for consumers to discover and purchase Kohler products locally.
Strategy
To bridge brand awareness with local action, the campaign leveraged dynamic, geolocated display advertising, including:
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Product-led personalization: Each ad dynamically featured one of four product categories (toilet, faucet, shower, skincare)
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Location-based relevance: Automatically integrated the nearest retailer’s logo and address into each ad
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Dynamic creative rotation: Randomized product selection to test and optimize engagement across categories
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Seamless path to purchase: Connected users directly to local retail locations
By combining product variation with real-time location data, Kohler delivered more relevant, actionable advertising experiences.
Results
Kohler transformed display advertising into a localized, product-driven experience—connecting consumers directly to nearby retailers and driving real-world outcomes.
Personalized ads aligned to both product interest and proximity
Stronger connection between national campaigns and local retailers
Increased likelihood of driving in-store traffic and purchase intent
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