Overview
Chanel launched a retargeting campaign designed to blend brand storytelling with performance—guiding users from discovery to purchase across its beauty categories.
The goal was to deliver a more personalized, high-end digital experience that reflects Chanel’s brand while increasing conversion through smarter retargeting.
Strategy
To elevate retargeting beyond standard product ads, the campaign leveraged dynamic creative tailored to the customer journey, including:
- Funnel-based personalization: Adapt creative in real time based on where the user is in the purchase journey
- Behavior-driven messaging: Use site activity to dynamically adjust content and product recommendations
- Category-level relevance: Audiences browsing categories (fragrance, makeup, skincare) are shown tailored creatives aligned to that range
- Product-level retargeting: Audiences who viewed a product see that specific item alongside complementary products from the same line
- Cart abandonment recovery: Audiences who abandon their cart are retargeted with the exact products left behind, enhanced with premium brand elements (e.g., gift packaging visuals)
Results / Impact
Chanel transformed retargeting into a personalized experience—delivering the right message, product, and creative throughout the customer journey.
- Stronger engagement through relevant, behavior-driven creative
- Higher likelihood of conversion through tailored product recommendations
- Increased site visits through retargeting campaign
