Air France
Overview
Air France operates digital display campaigns across more than 100 countries—promoting destinations, offers, and programs in highly competitive markets.
Managing this level of scale requires adapting campaigns to local languages, currencies, airports, and promotions—while maintaining brand consistency and controlling production costs.
Since 2018, Air France has partnered with ADventori, acquired by The COOL company in 2024, to streamline and personalize its global digital campaigns using Dynamic Creative Optimization (DCO).
Strategy
To balance global scale with local relevance, Air France implemented a DCO-driven approach focused on automation, personalization, and efficiency.
This enabled:
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Scalable personalization: Dynamically adapt creatives based on country, language, currency, destination, and departure airport
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Meta-template framework: A flexible template system (30+ frames) to support hundreds of thousands of creative variations
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Faster campaign deployment: Replace manual production with automated workflows to accelerate go-live timelines
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Operational efficiency: Reduce reliance on manual banner production while maintaining creative quality
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Team autonomy: Enable Air France teams to independently launch, manage, and optimize campaigns
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Real-time optimization: Test creative variations and monitor performance continuously across markets
This approach allowed Air France to standardize campaign structure globally while tailoring messaging to each market in real time.
Results
Air France was able to transform a highly complex global campaign operation into a scalable, automated personalization engine, delivering speed, efficiency, and ad relevance.
Campaign highlights included:
Massive scale
70+ campaigns launched annually. Active in 100+ countries. 3B+ DCO impressions delivered.
Extreme creative flexibility
30+ frame meta-template. Hundreds of thousands of possible creative combinations.
Speed to market
Campaign launch time reduced from 1 month → 48 hours
Cost efficiency and operational impact
Significant reduction in creative production costs. Streamlined collaboration across teams and agency partners.
Our e-marketing campaign schedule is highly complex, with a variety of dynamically priced product campaigns to be delivered in over 100 different markets and 25 different languages. It was against this backdrop that we chose to work with ADventori as our ad-serving partner. Their comprehensive and highly adaptable solution, combined with the responsiveness of their team, ensures smooth orchestration of our display campaigns on a daily and global basis. We're confident that their solution will continue to evolve to best meet our changing needs.
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