A Look Inside The AI Ad Debate
AI-generated advertising has crossed a threshold. The creative is getting more sophisticated, and the line between human- and AI-generated work is getting harder to identify.
So The COOL Company put it to the test. More than 500 U.S. consumers were shown 10 ads and asked to identify the one generated using COOL AI. 83% got it wrong.
But whether AI can pass as human is only part of the story. The AI Ad Debate explores how consumers really feel about AI-generated advertising, how it affects trust, what matters more than who—or what—created an ad, and what consumers want from the advertising experience.
Download the report to uncover:
- Consumer attitudes towards AI in advertising
- Results of the COOL AI Challenge
- The complex relationship between AI and brand trust
- What all of this means for marketers putting AI to work
Download the Report
