What happens when advertising budgets follow performance instead of channel boundaries?
Recorded at Advertising Week New York, this episode of The Ad Podcast brings together The COOL Company Founder and CEO, Zack Dugow, and host Dylan Conroy to explore how COOL AI connects search, social, and programmatic—continuously directing spend toward what’s driving results.
From AI-generated creative to thousands of campaign optimizations each week, Zack explains how connected decisions help advertisers reduce wasted spend and drive stronger outcomes.
He also shares findings from the COOL AI Challenge on how consumers respond to AI-generated ads.
