Freestar
Overview
Freestar is a leading force in ad monetization, empowering publishers and e-commerce sites to maximize revenue through premium demand connections and a fully customized programmatic ad stack. Since its founding in 2015, Freestar has earned repeated recognition on the Inc. 5000 list—including the number one spot in 2019—for its relentless innovation and publisher-first approach.
Freestar, a leading force in ad monetization, empowering publishers and e-commerce sites to maximize revenue through premium demand connections, joined forces with The COOL Company to unlock a new era of monetization performance.
By combining Freestar’s high-quality publisher inventory with COOL’s differentiated, direct brand demand, the partnership created incremental value and competitive advantage that neither company could achieve alone. This collaboration quickly demonstrated how the right alignment of premium supply and exclusive demand can set new benchmarks for performance and growth.
Objectives
Freestar’s objective was to scale high-quality, differentiated demand across its network of premium publishers—while maintaining strong viewability, ensuring brand safety, and driving consistent performance across both display and video formats.
The ultimate goal was to maximize revenue potential and establish a competitive monetization edge that would outperform traditional SSP integrations. By leveraging The COOL Company’s unique demand and maintaining a rigorous cadence of optimization reviews, Freestar aimed to unlock incremental value for its publishers.
Solutions
To achieve these objectives, The COOL Company collaborated closely with Freestar’s team to ensure every aspect of the integration was seamless and revenue-optimized. The strategy was comprehensive, combining ad serving logic, auction tuning, and backend infrastructure enhancements to maximize yield.
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1
Enabled access to exclusive premium demand sources, creating stronger auction dynamics.
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2
Delivered competitive CPMs and improved fill rates through differentiated brand demand.
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3
Closely monitored Prebid adapter performance and creative load times to maintain efficiency.
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4
Provided real-time troubleshooting and support, enabling swift optimization and iteration.
This agile, performance-driven approach empowered Freestar’s operations team to efficiently capture new value without compromising user experience or inventory quality.
Results
Conversion Increase
Franchise and multi-location brands targeting retail audiences saw stronger results versus the open market.
Performance Lift
COOL campaigns on Freestar's premium inventory outperformed peer display and video benchmarks by a wide margin.
Lower CTR & Cost Per Lead
Managed Service campaigns through Tier 1 independent agencies delivered dramatically higher efficiency in the first four months.
Revenues in 1st Months
The partnership drove rapid monetization at scale, proving immediate impact and growth potential.
Impressions Delivered
Campaign reach continues to accelerate, with Freestar on pace to surpass prior-year volumes.
Net Yield Growth
Direct brand demand drove stronger monetization and higher returns year over year.
Our partnership with COOL Media is a perfect example of what happens when you combine exclusive, direct demand with a high-quality, brand-safe publisher network. The results speak for themselves—seeing seven-figure revenues in the first few months is a game-changer. We're not just providing monetization; we're creating a real competitive advantage for our publishers and setting new benchmarks for what's possible.
