Recorded live from POSSIBLE, this episode of Insider Interviews with E. B. Moss features The COOL Company CEO Zack Dugow breaking down what happens when campaign optimization moves from dozens of human decisions… to thousands of AI-driven micro-optimizations happening continuously in the background.
Zack shares how COOL is connecting creative, media buying, and attribution into one system, including a real-world test where AI delivered 289% more calls and appointments than a human-managed campaign.
