Overview
Hyundai launched a CTV campaign to strengthen local dealership presence while maintaining a premium, brand-led video experience.
Designed to drive awareness and measure real-world impact, the campaign connected national messaging to dealership visits—delivering a unified national campaign with locally relevant impressions across nearly 50 locations.
Strategy
To balance brand consistency with local relevance, the campaign leveraged dynamic video personalization at scale:
- Localized CTV personalization: Automatically tailored each ad to the viewer’s nearest dealership using geolocation
- Dynamic video templates: Built a single master creative that dynamically adapted key elements, including dealership name, address, QR code, and landing page
- Scalable creative production: Enabled hundreds of localized variations without compromising brand guidelines
- Drive-to-store measurement: Integrated Smart Traffic to track and quantify in-store impact
- Premium brand experience: Maintained a consistent, high-quality video format aligned with Hyundai’s brand standards
Results
Hyundai combined premium CTV with dynamic localization to create a high-impact, scalable campaign, driving awareness while connecting viewers directly to nearby dealerships. Campaign highlights included:
- Strong engagement:
- 97% video completion rate (VTR)
- Scalable personalization:
- 188 creative variations across 4 formats
- High-quality reach:
- 2M+ verified impressions
- Operational impact:
- Seamless activation across ~50 dealerships
- Consistent brand execution with localized messaging
