Reach your target
audience
Capture your audience's attention with personalized advertising messages.
What is DCO and why
is it essential in a
Digital Strategy
Trusted by fast growing franchise brands
Your Banners: Dynamically Personalized
The banner content adapts to the user and their browsing context (profile, geolocation, product or weather feed, content, etc.). This allows you to deliver an infinite number of ads from a single banner.
Supporting all digital formats in your media mix ensures the consistency of your communication and brand image: display banners, native ads, responsive web and mobile, InApp, email, videos (overlay, in-screen), social, and audio.
Advantages of
DCO Advertising
Reach your target
Automate message
updates
Plan content in advance and increase your communication responsiveness.
Save on creative
costs
Automatically generate an infinite number of ads from a single digital template.
Test and optimize your message
Test different advertising messages and choose the most effective one.
Increase campaign performance
Deliver personalized and contextualized advertisements to enhance engagement and conversion.
Guided By Experts
We support you in the implementation of your DCO advertising campaign from A to Z.
After analyzing your needs, our experts will guide you in choosing the most suitable scenarios to meet your brand’s objectives. Since 2010, we have been compatible with all the technological players in the French and international advertising market: publishers, DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), trading desks, CDPs (Customer Data Platforms), attribution platforms, visibility tools, and more.
Why Choose Us
Expert
Support
Expert
Support
We deploy a highly advanced DCO technology suite that integrates seamlessly with your existing digital ecosystem (feeds, tracking, formats, geolocation, etc.). Our team of experts accompanies you on each project to provide personalized and tailored support according to your organization's needs.
Expert
Support
OuWe deploy a highly advanced DCO technology suite that integrates seamlessly with your existing digital ecosystem (feeds, tracking, formats, geolocation, etc.). Our team of experts accompanies you on each project to provide personalized and tailored support according to your organization's needs.ru
Optimized
Digital Banners
Optimized
Digital Banners
Test different elements of your banner through our multivariate tests and choose the most effective creative combination. Instantly adapt your message during the campaign based on test results.
Optimized
Digital Banners
Test different elements of your banner through our multivariate tests and choose the most effective creative combination. Instantly adapt your message during the campaign based on test results.
Cookieless
Alternative
Cookieless
Alternative
In partnership with content publishers and alternative technology solutions to third-party cookies, we personalize your campaigns in real-time based on visited page content or user search.
Cookieless
Alternative
In partnership with content publishers and alternative technology solutions to third-party cookies, we personalize your campaigns in real-time based on visited page content or user search.
The Stages of Launching
Your Advertising Campaign
1
2
3
4
5
6
01
Scenario Creation
These are the display conditions for your different messages. We advise you on creating scenarios that align with your digital strategy (acquisition, retargeting, branding, etc.).
02
HTML5 Banner Creation
Our Creative Studio develops your DCO banners in HTML5 format, based on your brand guidelines, campaign history, and feedback. For more advanced projects, we create intelligent banners, Meta Templates, that are 100% dynamic.
03
Choose Your Ad Server
An essential tool for verifying, controlling, monitoring, and archiving the results of your digital advertising campaigns. The ad server hosts your ads and delivers them across the entire digital ecosystem, allowing you to track your media performance in real-time.
It also enables you to monitor the progress of your operations and ensure that your media buying aligns with your marketing strategies.
04
Technical Setup
We configure your DCO campaign in the ad server of your choice (through us or Google); then translate the DCO scenarios into the appropriate display of the correct banner wording and visuals.
During setup, A/B tests are implemented, and third-party tracking is integrated.
05
Testing & Validation
Before launching the campaign, we will send you a validation page for testing all the scenarios of your DCO campaign across all your formats. Once the banners and scenarios are validated, we send the redirects to the DSP or ad network for the DCO campaign to go live.
06
Monitoring & Reporting
Throughout your campaign, we monitor statistics to ensure its proper functioning. We provide a dashboard that allows you to view campaign statistics in real-time, with the desired level of granularity. We can also use Dataviz tools for better campaign monitoring.
At the end of the DCO campaign, we analyze the results by scenario and present them to you during a Business Review.
Air France deploys digital campaigns every week in multiple countries to promote its destinations worldwide. The challenge for the airline is to personalize the message by adapting it to each locality.
We have collaborated with Publicis to develop a dedicated Creative Management Platform (CMP) for the Renault Group, aimed at making Renault's regional campaigns more customizable and involving dealerships in the decision-making process for vehicles to promote. Discover the benefits of a CMP through this client case study.
MG Motor wanted to boost visits to its vehicle pages by energizing its display campaigns on the Google Display Network (GDN). The main goal was to drive more traffic using messaging focused on two types of pricing (fixed prices and leasing) and event-based promotions like Open House Days.
FDJ acquisition campaign, on desktop and mobile, to promote its "Parions Sport" online betting offer.
Customer acquisition campaign for Carrefour Drive, by promoting key commercial moments throughout the year.
Acquisition campaign in 3 countries (France, Portugal and Spain) to promote flights operated by the airline Transavia, depending on the destination of departure, the budget and the dates of the user, a destination will be proposed directly on the Transavia website.
Decathlon recently decided to bring its media buying in-house. A primary ad server is essential to support this approach. It will provide a macro view of its campaigns to :
Acquisition campaigns to promote SNCF’s full range of transport offers: the national TER network, InOui promotional fares, TGV 1st class tickets, and special Intercités deals.
CANAL+ has chosen us to advise on, organize and run its digital display campaigns. Discover through this case study how we allowed the brand to personalize and streamline their messages.
A social media campaign on Facebook and Snapchat that showcases upcoming matches and their real-time odds to offer users the opportunity to bet on these games.
Contextualization campaign on the “Leboncoin” website in order to highlight Hyundai’s new Tuscon model and offer test drives in dealerships for the Open Days.
Web-to-store campaign with the aim of highlighting in-store promotions on 32 different products.
Industry
Accreditations
Get In Touch
