Case study

Transavia

Results

Boosting Campaign Performance and Real-Time Updates with DCO

High-performing campaign management across acquisition, retargeting, consideration, and upsell, with 22 scenarios activated for seamless, scalable multi-market deployment (France, Spain, Portugal).
Real-time automated price updates, enabling agile and responsive offer management.
Fast turnaround: new routes integrated in just a few clicks.
Significant campaign uplift powered by AI-driven route scoring.
Over 30 million creative variations automatically generated in a single year.
Nearly 200 million impressions in 12 months, ensuring large-scale, precision targeting across multiple markets.
Dynamic banners drive 10x more post-click conversions, revealing significantly higher intent among exposed users.
DCO creatives deliver up to 25x higher post-click visit rates compared to generic banners—clear evidence of superior audience engagement.

Context

Since August 2016, Transavia—part of the Air France-KLM group—has been working with ADventori to boost the relevance and performance of its digital campaigns through Dynamic Creative Optimization (DCO) and a team of dedicated experts.

Initially approached by the creative agency, ADventori has since supported Transavia in developing a full-fledged creative automation strategy, integrating complex data feeds to enable scalable, advanced scenarios tailored to a wide range of business needs.

Against the backdrop of a broader objective to increase ticket sales, Transavia’s marketing team faced four key challenges:

Increasing agility in campaign rollouts
Supporting guerrilla marketing tactics with quick reaction times
Real-time automation of campaign updates
Dynamic campaign orchestration across multiple European markets (France, Spain, Portugal)

Context

Against the backdrop of a broader objective to increase ticket sales, Transavia’s marketing team faced four key challenges:

Increasing agility in campaign rollouts
Supporting guerrilla marketing tactics with quick reaction times
Real-time automation of campaign updates
Dynamic campaign orchestration across multiple European markets (France, Spain, Portugal)

Objectives and challenges

Maximize airline ticket sales
Boost sales of ancillary products (baggage, seat selection)
Enable full flexibility in updating offers in real time

Build audience-specific scenarios
Prioritize routes based on AI-driven criteria

Our Support
Services

Working closely together, Transavia and ADventori developed advanced scenarios based on key operational pillars: ADventori’s operational teams provide continuous performance monitoring, data analysis, and creative asset updates. On the ground, ADventori’s front-line teams work daily with Transavia, offering strategic guidance during Business Reviews and planning sessions.

Evolutive Meta-template

Rollout of an evolutive meta-template, designed to unify all creative scenarios into a single, flexible, reusable framework—streamlining campaign management and cross-market adaptation

Banners customized by geolocation

Geo-targeting and dynamic personalization of creatives

Rates and routes updated automatically

Real-time automation of pricing and route updates via API

Custom bidding

Integration of custom bidding strategies with media agencies

AI-driven scoring

AI-driven automated scoring to prioritize high-performing routes

Support

Ongoing strategic support and expert training

Deployed Solutions

To meet these objectives, four distinct strategies have been defined:

Consideration :
- Weather-based scenarios tailored to departure and/or destination cities
- Geolocated scenarios with dynamic pricing via API, surfacing relevant, cost-effective destinations
- A search engine embedded in display ads, allowing users to select budget, dates, and departure airport
Acquisition
- Geo-targeted and non-geo-targeted scenarios designed to acquire new customers
- Highlighting top destinations per country with live prices via API
- AI-powered route recommendations, surfacing destinations with strong conversion potential
Retargeting (France, Spain, Portugal)
- Visitor segmentation by engagement level (hot, warm, cold) to tailor retargeting and maximize conversions
- For hot/warm audiences: dynamic display of previously viewed origin-destination routes
- For cold audiences: inspirational retargeting with appealing geo-targeted offers and real-time dynamic pricing
Up-sell & Loyalty (France)
- Post-purchase upsell scenarios promoting add-ons like baggage, seat selection, and priority boarding
- Adaptive messaging based on user purchase profiles and booked destinations
- Real-time dynamic pricing of ancillary products

Key Learnings

Combining DCO with API-based automation unlocks unmatched reactivity—a must in a price-sensitive industry like air travel.
Granular audience segmentation drastically improves targeting accuracy and campaign performance.

This collaboration gives Transavia a decisive technological edge in a highly competitive sector, by leveraging data through advanced DCO and high-touch strategic support.

DCO Banners

Acquisition Origin Paris

Consideration Snow Weather Scenario Origin Paris

Acquisition Origin Paris

Acquisition Origin Paris Creative A

Acquisition Origin Paris
Creative B

ADventori helped us build a strong, sustainable DCO strategy. The custom-built meta-template enables us to manage multiple scenarios and markets while maintaining brand consistency. Thanks to this approach, we balance campaign automation with strategic adaptability. Our partnership is also driven by a shared spirit of innovation—as seen in the scoring system developed with A79. Beyond the tech, it’s ADventori’s day-to-day support that makes the real difference: we move forward together, with agility and clarity.

Fanny JAMES SILVESTRO

Head of Digital Marketing at Transavia