Objectives
- Multi-device video acquisition campaign: web, mobile & tablet.
- Promoting movie “Comme des Bêtes 2”, released in cinemas on July 31, 2019.
Scenario
In order to maximize the teasing of the film’s trailers, the DCO made it possible to vary the content offered to the Internet user. Several videos are displayed at each exhibition.
The campaign included two different video formats:
- 30 seconds for the pre-launch phase.
- 6 seconds for the post-launch phase.
Data used
ADventori’s site tracker
DMP Data
