Bouygues Telecom

The aim of this DCO campaign is to target users living in small French towns and villages that do not yet have access to fiber. The campaign aims to promote a special offer from Bouygues Telecom offering 4 months free and a reduced tariff.

Thanks to high-precision geolocation, 149 towns and villages are targeted in France.

Each user located in one of the 149 targeted towns and villages sees a banner with a personalized location, maximizing campaign engagement and effectiveness.