Objectives
Basic-Fit web-to-store acquisition campaign using two video formats broadcast natio RTB on open web inventory.
Scenario
+12.5%
CTR uplift between a video with address tagging and a generic video
+10.3%
Completion Rate compared to the video without address tagging
These data suggest that the use of geolocation has helped increase viewer retention, thereby improving performance in terms of engagement and complete video viewing.
Based on the web user’s geolocation, the nearest Basic-Fit club is displayed within the video, on an end screen with address tagging, from a portfolio of 765 active clubs throughout France.
The campaign is managed on a “cost-per-view” basis (100% video viewing).
Data used
Geolocation
Advertiser data : list of Basic-Fit clubs
