On the Innovation Stage at POSSIBLE, Steve Clouthier, Chief Growth Officer at Ethos Veterinary Health, joined Zack Dugow, Founder and CEO at The COOL Company, for a fireside chat on how AI is transforming campaign performance. With 140+ specialty and emergency hospitals across the country, Ethos faces a complex local marketing challenge: showing up for pet owners in urgent, high-intent moments.
The conversation explores how COOL AI helped Ethos move from manual campaign tweaks to 8,600 AI-driven optimizations in two weeks, driving a 250% increase in leads and a 289% increase in phone appointments and conversions.
Watch the full fireside conversation ↓
