Buca di Beppo
Overview
Buca di Beppo, a national restaurant chain, with 36 locations across the U.S., is known for its family-style dining experience.
The goal of this campaign was to drive in-store visits and reservations by making CTV advertising more locally relevant—connecting each viewer to their nearest restaurant.
Strategy
To bridge national awareness with local action, the campaign leveraged personalized CTV powered by geolocation. Working with The COOL Company, Buca di Beppo was able to:
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Activate location-based personalization: Dynamically identify and display the nearest restaurant for each viewer
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Enable dynamic creative elements: Automatically insert the closest location’s address and phone number into each ad
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Power personalized CTV advertising: Deliver immersive, high-impact ads on connected TV screens
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Enable Data-driven execution: Use geolocation data to tailor messaging in real time
This approach transformed a standard CTV campaign into a localized experience designed to drive immediate action.
Results
Buca di Beppo turned CTV into a localized performance channel, bringing viewers closer to the nearest restaurant and driving real-world action.
Personalized CTV ads tailored to each viewer’s nearest location
Stronger relevance between brand message and local availability
Improved ability to drive reservations and in-store visits
Seamless connection between national branding and local conversion
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