National Veterinary Associates
Overview
National Brand Scales AI-Powered Performance Across Hundreds of Local Markets
National Veterinary Associates (NVA) wanted to improve advertising performance across three very different veterinary businesses—emergency and specialty hospitals, general practice, and pet resorts. Each operates across different markets, serves different customer needs, and experiences different patterns of demand.
NVA put COOL AI to the test to determine whether continuous AI optimization could respond to those differences in real time—making smarter decisions across audiences, search terms, bids, budgets, geography, and timing to drive stronger performance at every location.
The rollout started with just three locations in May. As performance proved out, NVA expanded COOL AI to 29 locations in June and more than 470 by September, turning a small test into AI-powered optimization at scale.
Strategy
Thousands of AI Decisions Made Continuously Across Every Market
Managing hundreds of local campaigns requires more than a single optimization playbook. What works for an emergency hospital at 9 p.m. may be completely different from what drives demand for a general practice or pet resort in another market.
COOL AI continuously learned from performance across the NVA portfolio, using live intelligence to make 132,582 interconnected optimizations based on what was happening in each market. At peak, the platform made a decision every 12 seconds—turning live campaign signals into action at a speed and scale no human team could manually replicate.
No single optimization drove the result. Thousands of decisions did. By continuously learning from campaign performance, COOL AI turned shared intelligence into action—adjusting bids, refining audiences, optimizing geography and timing, and evolving search terms based on signals across hundreds of local markets.
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Made 132,582 optimizations based on live campaign performance
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Analyzed 247,249 distinct search queries to identify changing customer intent and demand
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Refined audiences and search terms based on what was driving results
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Adjusted bids and shifted budgets toward stronger-performing opportunities
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Made 50,966 optimizations in a single week as performance and demand changed
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Optimized geography across as many as 90 targets per location
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Adapted campaign timing based on when customers were actually searching and converting
Results
More Customers. Lower Costs. Stronger Performance.
Across NVA’s emergency and specialty hospitals, COOL AI helped generate more customer demand while lowering acquisition costs across Search and Social. And as the results proved out, NVA scaled COOL AI from a three-location test to 470+ locations in just four months.
Increase in daily calls
More call conversions
Lower cost per call
vs. benchmark
Click-through rate on social
Lower cost per click on social
NVA Locations on COOL AI by September
up from 3 in May
