The COOL Company took home two wins at the 2026 European Video Awards, earning recognition for both campaign impact and measurement.
At the awards in London, The COOL Company won:
- Best Measurement Solution for The COOL Company’s Media Attribution solution
- Best Impact Campaign for The COOL Company & Altair Media’s work with Cirque du Soleil
The European Video Awards recognize standout work across the European video and CTV advertising industry, spanning campaigns, technology, measurement, data, and AI.
From Performance to Proof
That’s what makes these two awards especially meaningful. One recognizes campaign impact. The other recognizes the technology and intelligence that helps marketers understand what drove that impact.
Advertising has no shortage of data. The hard part is understanding what’s working across an increasingly fragmented mix of channels, creative, audiences, and media, and using those insights to improve performance.
Closing the Loop Between Media and Measurement With AI
That connection between activation and measurement is central to COOL AI.
COOL AI brings creative generation, media activation, and attribution intelligence together in one platform. As campaigns run, AI analyzes live performance signals and continuously adjusts budgets, bids, audiences, channel mix, and creative, shifting investment toward what works.
Beyond a report at the end of a campaign, measurement becomes an input into what happens next. And that feedback loop becomes even more powerful as AI shifts from automating
