Luxury marketing has traditionally drawn a hard line between brand and performance. AI is making that line increasingly unnecessary.
In a new interview with Luxury Marketer, The COOL Company founder and CEO Zack Dugow explains how AI can help luxury brands make advertising more relevant and personalized while protecting the craftsmanship, exclusivity, and storytelling that define the brand.
Luxury consumers have a high bar for advertising. It needs to feel relevant, intentional, and true to the brand. AI makes it possible to tailor creative, timing, sequencing, audiences, and media around where each customer is in their journey, while staying true to the brand.
Zack also digs into how luxury marketers are connecting brand and performance, moving beyond traditional retargeting, and building a shared intelligence layer across creative, media, and measurement.
Read the full interview with Zack Dugow in Luxury Marketer: Can luxury brands win at performance marketing without losing their mystique?
