Case Study

Burger King

Overview

Burger King launched an acquisition campaign with Deliveroo to drive orders during key live sports moments.

Running across desktop and mobile, the campaign captured real-time consumer intent—delivering the right message at the exact moment users were most likely to order.

Strategy

To maximize relevance and drive immediate action, the campaign leveraged time- and event-based dynamic creative:

Moment-based personalization: Ads dynamically adapted based on the timing of live matches—before kickoff, during play, halftime, and post-match
Time-of-day targeting: Messaging adjusted to align with the user’s browsing hour
Contextual sports alignment: Creative synced with competition schedules to stay relevant to what viewers were experiencing in real time
Cross-device activation: Delivered across desktop and mobile web for seamless reach

Results

Burger King turned live sports moments into a real-time performance driver—delivering timely, personalized messaging that converts attention into orders.