Franchise Marketing Done Differently
We exist to bridge the gap and deliver collaboration and performance to franchise businesses.
Built For Franchising
Franchising is different; tactics that work for independent local businesses won’t work among dozes, hundreds or thousands of locations that share a brand relationship. Franchising requires a strong central brand and operational model that is valuable enough to license by independent owners who take on the risk of local execution.
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Franchisor
Collaboration. The strength of the brand is determined by the consistency of messaging, design, experience, and execution. The locations must be partners in implementing and protecting the brand.
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Franchisee
Performance. Local business owners don’t have the luxury of taking too many chances. They need a brand, operational playbook, and marketing tactics that work; helping them attract and retain more customers.
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Bridging The Gap
Herein lies the challenge of franchising. A naturally widening gap between the brand’s need for collaboration and the location’s need for performance. This is the difference we make, our digital marketing platform is built to fill the franchise gap.
Our Channels
Talk to one of our friendly, Google Certified experts today. We’ll take a look at your website or app and advise which of our five solutions will be best for you and your business.
‘Near Me’ mobile searches on Google have skyrocketed by 500% over the past three years, emphasizing the growing demand for locally-relevant content. Four out of five consumers prefer ads tailored to their city, ZIP, or immediate surroundings.
With our paid-search solution, you can get your ads front and center on search engine results pages, so that your ads find your audience right where they are.
Dashboard
Analytics
"As the marketing leader at Pearle Vision, for over a decade, I've witnessed our brand and franchisees excel through our partnership with COOL Media’s Franchise & Multi-Location solution. Their campaigns consistently fueled substantial local success, all while receiving the utmost in client service. COOL Media wasn't just a vendor; they were an integral part of our strategic journey."
Doug Zarkin
Former CMO of Pearle Vision
