How Freestar’s Premium Inventory, Paired with The COOL Company’s Exclusive Demand, Drove a 39% Performance Uplift and 7-Figure Revenue

Freestar is a leading force in ad monetization, empowering publishers and e-commerce sites to maximize revenue through premium demand connections and a fully customized programmatic ad stack. Since its founding in 2015, Freestar has earned repeated recognition on the Inc. 5000 list—including the number one spot in 2019—for its relentless innovation and publisher-first approach.

In 2024, Freestar joined forces with The COOL Company to unlock a new era of monetization performance. By combining Freestar’s high-quality publisher inventory with COOL’s differentiated, direct brand demand, the partnership created incremental value and competitive advantage that neither company could achieve alone. This collaboration quickly demonstrated how the right alignment of premium supply and exclusive demand can set new benchmarks for performance and growth.

The Objective

Freestar’s objective was to scale high-quality, differentiated demand across its network of premium publishers—while maintaining strong viewability, ensuring brand safety, and driving consistent performance across both display and video formats. The ultimate goal was to maximize revenue potential and establish a competitive monetization edge that would outperform traditional SSP integrations. By leveraging The COOL Company’s unique demand and maintaining a rigorous cadence of optimization reviews, Freestar aimed to unlock incremental value for its publishers.

The Solutions

To achieve these objectives, The COOL Company collaborated closely with Freestar’s team to ensure every aspect of the integration was seamless and revenue-optimized. The strategy was comprehensive, combining ad serving logic, auction tuning, and backend infrastructure enhancements to maximize yield.

1. Enabled access to exclusive premium demand sources, creating stronger auction dynamics.
2. Delivered competitive CPMs and improved fill rates through differentiated brand demand.
3. Closely monitored Prebid adapter performance and creative load times to maintain efficiency.
4. Provided real-time troubleshooting and support, enabling swift optimization and iteration.

This agile, performance-driven approach empowered Freestar’s operations team to efficiently capture new value without compromising user experience or inventory quality.