News

News

Dive into the fascinating world of data-driven campaigns with our news page. Building a data-driven campaign is now a priority for many businesses. Stay updated with the articles, tips, and in-depth analysis we offer here, and discover how this innovative approach can boost your marketing success.

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Creative Automation: When Technology Makes Advertising Smarter and More Personalized

The COOL company announces the US launch of COOL Media, integrating its five leading digital products into a powerful new solution for advertisers

AI-Powered video automation: Toward a new era of media performance

The Adserver: Your Key to Ad Delivery, Transparency, and Performance Measurement

the COOL company Strengthens Market Position with Acquisition of ADventori

“Programmatic: A challenge for advertising creativity”

“The travel sector and programmatic: state of the art”, interview of Carole Ellouk

« THE ADSERVER NEW GUARANTEE OF ADVERTISER’S INDEPENDENCE? », INTERVIEW OF PIERRE-ANTOINE DURGEAT

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