We deliver a Better Experience for

Publishers
Advertisers
Franchisors
Franchisees
Users
Agencies
Collaboration
Performance
Connections
Insights
Engagement
Publishers
Advertisers
Franchisors
Franchisees
Users
Agencies
Collaboration
Performance
Connections
Insights
Engagement
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Trusted by top publishers, brands, and agencies

Our COOL Products

We create a better experience for everyone in the advertising space, from advertisers to publishers, franchise brands to agencies, consumers to media professionals. Our sole mission is to connect audiences with meaningful messages through more personalized, powerful and positive experiences.

Media & Attribution icon Media & Attribution animated icon

Media & Attribution
DCO & Creative Automation icon DCO & Creative Automation animated icon

DCO & Creative Automation
Franchise & Multi-Location icon Franchise & Multi-Location animated icon

Franchise & Multi-Location
Publisher Experiences icon Publisher Experiences animated icon

Publisher Experiences
Supply-Side Platform icon Supply-Side Platform animated icon

Supply-Side Platform

MEDIA & ATTRIBUTION

Real Results

We deliver real results & insights for clients through expert media strategy and execution.

  • Our industry-leading attribution dashboard gives unparalleled conversion insights
  • Brand analysis shows exactly what works and what doesn’t in your campaigns
237% Lift in Paid Search
Conversions
213% Offline Sales Lift
30% Lift in Ad Performance
When Paired with DCO
13.1B+ CTV Impressions
Bought
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DCO & CREATIVE AUTOMATION

Get Personal

Our DCO technology personalizes advertising by delivering the right message at the right time to the right audience; with dynamic control over their messaging.

  • Catch your target's attention with customized banner ads
  • Autogenerate countless ads from a single digital banner
  • Control creative costs by experimenting with various advertising messages to boost your ROI
50% Boost in Campaign Performance
4x Creative Cost Reduction
2x-5x Higher Conversion Rate
70% Reduction in Creative Production Time
60% Avg Increase in Clicks on Dynamic Creatives
200K Creative Variants Simultaneously Tested
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FRANCHISE & MULTI-LOCATION

Franchise Marketing Done Differently

We exist to bridge the gap and deliver collaboration & performance to franchise businesses.

  • Hyperlocal marketing at scale: big brands, local focus
  • Search, social, display, video — even CTV advertising purpose-built for franchises
  • Execute, measure, & optimize local ads in a single dashboard
44% Increase in Organic
Traffic
80% Targeted Keywords
to page 1
92% Increase in GBP
Actions
77% Conversion Rate
with Our Ad Copy
9:1 ROAS from Local
Offline Sales
33% More Efficient CPC
Over 5-Year Term
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PUBLISHER EXPERIENCES

The Experience Matters

We help publishers build & grow their online communities by driving acquisition, engagement, and unique experiences for users.

  • All-new COOL Comments gives a best-in-class commenting experience
  • Engagement products keep your users entertained and on your site
  • Acquire valuable first-party data for the cookieless future
84% Increase in
Commenting
9% Engagement
Rate
200% Increase in Monthly
Unique Users
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SUPPLY-SIDE PLATFORM

Making An Impact

We provide smarter advertising technology with instant revenue impact.

  • An industry pioneer since 1996
  • Google-certified experts in CTV and ad monetization
  • Let our Five Core Solutions turbocharge your revenue streams
Top 5 Demand Partner
500+ Publisher &
Agency Partners
30B+ Monthly Ad
Requests
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Client Testimonials

See how we helped transform our client’s experience through their own words...

“Collaborating with COOL Media has been a positive experience for Aditude. Their team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers. Working with Zack and his team has been nothing short of exceptional, and their dedication to our success is truly commendable.”
Jared Siegal
CEO
“Our e-marketing campaign schedule is highly complex, with a variety of dynamically priced product campaigns to be delivered in over 100 different markets and 25 different languages. It was against this backdrop that we chose to work with COOL Media as our ad-serving partner. Their comprehensive and highly adaptable solution, combined with the responsiveness of their team, ensures smooth orchestration of our display campaigns on a daily and global basis.”
Marie-Christine Voltaire
Digital Project Manager
“Collaborating with COOL Media has been a positive experience for Aditude. Their team has consistently demonstrated a deep understanding of our goals and a commitment to delivering innovative solutions that drive revenue and engagement. Their Demand Marketplace has enabled us to access premium demand sources and maximize value for our publishers. Working with Zack and his team has been nothing short of exceptional, and their dedication to our success is truly commendable.”
Jared Siegal
CEO
“Our e-marketing campaign schedule is highly complex, with a variety of dynamically priced product campaigns to be delivered in over 100 different markets and 25 different languages. It was against this backdrop that we chose to work with COOL Media as our ad-serving partner. Their comprehensive and highly adaptable solution, combined with the responsiveness of their team, ensures smooth orchestration of our display campaigns on a daily and global basis.”
Marie-Christine Voltaire
Digital Project Manager
"As the marketing leader at Pearle Vision, for over a decade, I've witnessed our brand and franchisees excel through our partnership with COOL Media. Their campaigns consistently fueled substantial local success, all while receiving the utmost in client service. They weren’t just a vendor; they were an integral part of our strategic journey."
Doug Zarkin
Former CMO
“This system allows us to fully support our dealerships' business and present our best offers to internet users. This new tool is a significant step in Renault's support for its local network. We save valuable time with each campaign launch. We can autonomously choose the product content for our advertising banners.”
Emmanuel Kissy
Client Manager
“Our network has unique needs and sensitivities. COOL Media’s human moderation keeps user comments appropriate and brand safe, while also watching out for awkward language considerations that automated moderation often miss. COOL Media quickly and seamlessly imported our comment history and is always doing whatever it takes to help us improve the user experience and realize more revenue.”
Tami DeLeeuw
Senior Manager
“Switching to COOL Media Commenting from Disqus has increased our engagement and monetization by 11x! Insticator was responsive to our goals and requirements, and their solution has enhanced our overall user experience. Their commenting unit loads 22% faster than Disqus, which was important to us as we look at our Core Web Vitals score. They migrated our audiences’ profiles and commenting histories and ensured an easy switch over from Disqus. I’m very happy that we have partnered with them to create a better ecosystem for Evolve.”
Aaron Broder
Founder & CEO
“Since switching to COOL Media Commenting, we have found the transparency of the Analytical Data available to us has increased 100%. Combined with better page speed and a dedicated Human Moderation team, we have seen our community thrive with lively conversations that promote engagement with our content.”
Ann Wog
Managing Editor, Digital
“In order to promote our brand promise, different events are organised in our hotels across all France. Some of them are nationwide but most of the animations are set locally. To date, there was no way for us to communicate specifically on each event on our national advertising campaigns. Thanks to the available technology, we’re now able to promote each single event in a relevant way, as well as to support each of our hotels. While streamlining creative production, this operation also gives us a unified vision of the set KPIs.”
Gaëlle Vial-Paquet
Marketing Director
“Today, every CANAL+ digital banner ad is unique. Each one includes a special offer (a subscription type), one or more special programs (football, series, movies) and can be set to be displayed for just an hour. This had to be achieved while eliminating complexity and additional costs.”
Sabine de Courcy
Traffic Acquisition Manager
“COOL Media's dashboard is setting a standard few other outlets are reaching right now. We found the insights it provided to be extremely helpful - and using the dashboard itself to be a snap.”
Ben Lynch
 Group Media Director
“Working with COOL Media is an absolute pleasure. Their attention to detail, service levels and willingness to help is fantastic. The dashboard presents all the detail in an easy to comprehend format. A great all round experience.”
Tim Costello
Founder & CEO
“Having our ad server in-house is key for Decathlon. The point of the control of our activations and their result is essential. ADventori has been working with us for several years now on these issues.”
Aurélien Deschodt
 Digital Comm. Leader
“The COOL Media dashboard’s ability to demonstrate the value of investment in brand and the subsequent uplift in incremental sales helped us to prove brand investment is key when it comes to driving sales and capturing market share in our very competitive industry.”
Gavin Bell
Head of Marketing
“This move marks a significant step forward, ensuring we have the premium demand to keep up with our rapidly growing network of in-venue screens.”
Liam McCallum
Chief Product Officer
"Since joining COOL Media’s CTV and Attribution platform, we noticed a 17.5% increase in our branded search campaigns."
Lauren Moran Zazzetta
Sr. Director of Marketing
“Being under the COOL Media FAM umbrella has been great. We have seen an uptick of 50% compared to Google ads. The website is faster and the ads layout is better. We are very happy with your performance”
Dan Kingerski
President
“We have seen the benefit of COOL Media’s commenting solution across our platforms within the first few months of launching, and are confident in the direction we are headed in this partnership. Not only did we see an upturn in our revenue and user engagement metrics, but the process itself to get the solution implemented on our site was extremely open and customer-focused. Their ‘client-first’ approach – something I personally believe in and appreciate.”
Matthew Schulte
COO & Chief Revenue Officer
“COOL Media has ensured consistent monetization across our ad stack. The greatest benefit, aside from revenue lift, has been partnering with them on making their publisher offering one of the best available. Incredibly responsive on any sort of customer service issue and consistently making sure they have the most comprehensive reporting possible.”
John Gaudelli
Affiliate Manager
“Collaborating with COOL Media has been a rewarding experience. Their unwavering commitment to excellence, solutions, and proactive support have optimized our ad business, and fostered a growth-driven partnership. Their ability to adapt to dynamically evolving industry trends and their dedication to mutual success make them a great partner.”
Ivy Lin
Advertising Yield Associate

Industry
Accreditations

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