Meet The COOL Company
at Cannes

The Future of Advertising Is AI Scale — See It in Cannes

Advertising is shifting from manually managed campaigns to intelligent systems powered by AI. Brands and agencies that embrace AI-driven optimization can automate thousands of real-time decisions across creative, targeting, pacing, and media execution — unlocking new levels of speed, efficiency, and performance.

🤝 Meet us at the Infillion Café

Join The COOL Company at Cannes Lions to connect with our team, see what’s new, and learn how brands and agencies are using COOL AI to simplify omnichannel advertising and drive stronger campaign performance.

COOL AI unifies creative generation, media activation, attribution, and real-time optimization into one intelligent platform — helping marketers launch faster, reduce operational complexity, and improve outcomes across search, social, display, video, and CTV.

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🎤 Live session at Cannes

Join us for a conversation exploring how AI is reshaping modern advertising, from workflows to breakthrough performance — connecting creative, activation, optimization, and measurement into a single thread of intelligence.

Panel: Consumers Hate Ads. So Why Do Great Ads Still Work?Monday, June 22 | 11:10 AM CEST📍 Infillion Innovation Stage | Mondrian Cannes

Speakers:
• Zack Dugow, CEO and Founder, COOL Company• Ruth Mortimer, Global President, Advertising Week• Lauri Baker, SVP of Partnerships, KERV.AI

Panel: Advertising After the AlgorithmWednesday, June 24 | 10:25–10:50 AM CEST📍 Infillion Innovation Stage | Mondrian Cannes

Speakers:
• Zack Dugow, CEO and Founder, COOL Company• Brian Benedik, Chief Revenue Officer, The Weather Company• Rachel Vardon, Commercial Development Director, Tripadvisor

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Why meet The COOL Company at Cannes?

One Intelligent Platform, Built for Omnichannel Advertising

COOL AI unifies creative generation, media activation, attribution, and optimization into one AI-powered advertising platform. Instead of relying on fragmented tools and disconnected workflows, brands and agencies can create, activate, and optimize campaigns across search, social, display, video, and CTV simultaneously — all from a single intelligent system.

Faster, Better Performance with AI-Scale Execution

COOL AI uses a network of specialized AI agents that continuously learn from live campaign signals to optimize creative, targeting, bidding, pacing, and media decisions in real time.

By executing thousands of micro-optimizations across channels simultaneously, COOL AI enables machine-speed decisioning no human team can replicate.

Transparent Attribution, Backed by Real-Time Signals

Too many advertising platforms operate like black boxes. COOL AI brings greater transparency into campaign performance with real-time signals, connected attribution, and clear visibility into what’s actually driving results across omnichannel campaigns from search to social, display, video and CTV.

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Meet the COOL Team
Zack Dugow

Zack Dugow

Founder & CEO

Mélanie Pin

Mélanie Pin

Head of Sales

Charlie Rapper

Charlie Rapper

Sales Director

Rhita Ech-Chaoui

Rhita Ech-Chaoui

Business Partner

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