{"id":9170,"date":"2024-09-03T10:27:01","date_gmt":"2024-09-03T10:27:01","guid":{"rendered":"https:\/\/stg-coolmedia-stage.kinsta.cloud\/?p=9170"},"modified":"2025-06-23T15:28:45","modified_gmt":"2025-06-23T15:28:45","slug":"how-publishers-should-handle-googles-cookie-reversal","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/","title":{"rendered":"How Publishers Should Handle Google\u2019s Cookie Reversal"},"content":{"rendered":"

TV is full of \u201cwill-they-won\u2019t-they\u201d romances. You\u2019ve certainly encountered it: two characters with a lot of chemistry keep flirting, maybe getting together and breaking up again, perpetually dancing around the idea of a \u201chappily ever after.\u201d<\/p>\n

Sam and Diane on Cheers, Ryan and Marissa on The\u00a0O.C.<\/em>, Maddie and David on\u00a0Moonlighting<\/em>\u2014these shows often draw out the tension for years, keeping audiences hooked with the promise of a resolution that never quite arrives. It\u2019s a strategy that keeps viewers invested, but eventually, many start feeling frustrated with the endless will-they-won\u2019t-they dance, wishing the writers would just make up their minds.<\/p>\n

This has been the experience for publishers watching Google\u2019s tumultuous relationship with third-party tracking cookies. The situation was on, then off, then definitely on, then\u00a0delayed<\/a>, and delayed, and delayed again. The drama of it all has been exhausting, but now the will-they-won\u2019t-they is finally resolved, and the answer is? They won\u2019t.<\/p>\n

Having a definitive answer is beneficial, regardless of where you stand on this issue, as it allows your business to finally chart a course for the future. In this blog, we\u2019ll explore what Google\u2019s latest decision means for online publishing and why we still believe that investing in a first-party data strategy might be the wiser path forward. Read on:<\/p>\n

Blog:<\/i><\/b>\u00a0Publishing in the Age of Google Adtech Dominance:\u00a0Read More<\/strong><\/a><\/p>\n

First-Party Data: The Gold Standard<\/strong><\/span><\/h2>\n

We\u2019ve\u00a0explained the difference<\/a>\u00a0between the different types of data collection before, but in short, first-party data is information collected by you, from your audience, providing a more-accurate understanding of your users. Third-party cookies rely on aggregated data from various external sources, while first-party data is specific to your own website or app \u2014 meaning you can gather precise insights into user behavior, preferences, and engagement directly from the proverbial horse\u2019s mouth.<\/p>\n

By leveraging first-party data, you gain control over the quality and granularity of the information you collect. And because of that, you can tailor your user experience directly for your specific users. For example, you can use first-party data to refine your content strategy, optimize ad targeting, and improve user journeys based on real interactions rather than guesstimates.<\/p>\n

Plus, first-party data is less susceptible to inaccuracies compared to third-party data, which can be fragmented or outdated. After all, you know how the data was collected and stored, and you have complete control over the process. By focusing on data that you collect and manage yourself, you ensure that your insights are up-to-date and reflective of your current audience dynamics, ultimately enhancing the effectiveness of your marketing and engagement strategies.<\/p>\n

Blog:<\/i><\/strong>\u00a0First, Second, & Third-Party Data: What It Is, How To Collect It\u00a0Read More<\/a><\/p>\n

Navigating Global Privacy Regulations<\/strong><\/span><\/h2>\n

While it can occasionally seem like Google runs the whole world, it\u2019s important to remember they aren\u2019t the only force deciding whether we get to keep using third-party tracking cookies. Jurisdictions around the world have begun implementing strict privacy regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. These regulations impose strict requirements on data collection, user consent, and data protection, and they vary significantly across different regions \u2014 and, more-importantly, many of them are stricter than what Google itself mandates or allows.<\/p>\n

Third-party cookies, which track users across multiple sites, often face scrutiny under these regulations due to their invasive nature and the difficulty in managing user consent effectively. By contrast, first-party data collection involves direct interaction with users, making it easier to comply with privacy laws. When you collect data directly from your audience, you can obtain explicit consent and provide transparent information about how their data will be used, aligning with regulatory requirements more seamlessly.<\/p>\n

While you can, currently, continue to use third-party cookies, you may find yourself having to tailor your strategy for various legal spheres. Streamlining and perfecting your first-party strategy instead will allow you to use the same approach no matter whose laws you\u2019re operating under.<\/p>\n

Blog:<\/i><\/strong>\u00a0Privacy For Publishers: What You Need To Know\u00a0Read More<\/a><\/p>\n

The Risk of Future Reversals<\/strong><\/span><\/h2>\n

While the decision to abandon cookie deprecation can feel comparatively decisive, so too was Google\u2019s decision to deprecate cookies in the first place. Though you might decide on December 31st to quit smoking, join a gym, and cut out fatty foods, there\u2019s not actually anything stopping you from making the exact-opposite decision when the alarm goes off on January 1st. Basically, any decision you can make you can un-make, and Google is no different in this regard. How many hard deadlines on cookie deprecation have we left in the dust over the past few years?<\/p>\n

This might indicate that cookies are just too inextricable from the adtech ecosystem, but it could also just mean that that\u2019s the case\u00a0for now<\/em>. The landscape of digital advertising remains in flux, and while this announcement is causing some folks to breathe a sigh of relief, you may still not want to build your house on sand.<\/p>\n

In essence, relying on first-party data provides a level of stability and control that\u2019s less vulnerable to external fluctuations. It empowers you to maintain consistent and reliable insights into your audience, regardless of the evolving landscape of digital tracking and privacy.<\/p>\n

Forbes:<\/i><\/strong>\u00a0Cookie Deprecation is Delayed Again \u2014 Now What?\u00a0Read More<\/a><\/p>\n

Enhanced Experience Through Personalization<\/strong><\/span><\/h2>\n

One of the coolest things technological developments have done over the past decade is provide a bespoke, custom experience for people where there used to only be a one-size-fits-all approach. First-party data gives you the opportunity to enhance your user experience through more-precise personalization, whether that\u2019s in providing better-tailored content, more-targeted content recommendations, and more.<\/p>\n

First-party data is also great for implementing a\u00a0dynamic creative optimization<\/a>\u00a0(DCO) strategy. In DCO, advertisers can target user profiles based on their specific online behaviors, meaning that the ads run on publisher pages can be more-targeted, more-effective, and more-profitable. This improvement in ROI can turn into increased\u00a0revenue<\/a>\u00a0for publishers.<\/p>\n

Plus, personalized experiences just\u00a0feel<\/em>\u00a0better for users. Getting a present from someone is good, but getting a present that feels like they\u00a0truly listened to you<\/em>\u00a0is always better. Providing an experience that feels more tailored to your user base will result in better community, more time-on-site, and more return visits.<\/p>\n

Blog:<\/i><\/strong>\u00a0the COOL company strengthens market position with acquisition of ADventori:\u00a0Read More<\/a><\/p>\n

Final Thoughts<\/strong><\/span><\/h2>\n

In conclusion, while\u00a0Google\u2019s<\/a>\u00a0decision to delay the deprecation of third-party cookies might seem like a temporary win for publishers, the advantages of adopting a first-party data strategy remain compelling and far-reaching. First-party data offers greater reliability, easier compliance with global privacy regulations, and protection against potential future disruptions.<\/p>\n

By investing in a first-party data approach, you not only enhance your understanding of your audience but also future-proof your data strategy.<\/p>\n

If you\u2019re a publisher looking to future-proof your data strategy, COOL companies like Insticator and OKO offer solutions. Reach out to our team to learn how we can help you leverage first-party data effectively and stay ahead of whatever they throw at us next.<\/p>\n

<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

TV is full of \u201cwill-they-won\u2019t-they\u201d romances. You\u2019ve certainly encountered it: two characters with a lot of chemistry keep flirting, maybe getting together and breaking<\/p>\n","protected":false},"author":1,"featured_media":9293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nHow Publishers Should Handle Google\u2019s Cookie Reversal | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Publishers Should Handle Google\u2019s Cookie Reversal | Supply-Side Platform | COOL Media (formerly OKO Digital)\" \/>\n<meta property=\"og:description\" content=\"TV is full of \u201cwill-they-won\u2019t-they\u201d romances. You\u2019ve certainly encountered it: two characters with a lot of chemistry keep flirting, maybe getting together and breaking\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/\" \/>\n<meta property=\"og:site_name\" content=\"Supply-Side Platform\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T10:27:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T15:28:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2024\/09\/how-publishers-should-handle-googles-cookie-reversal.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"pavlo.shyian@sigma.software\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pavlo.shyian@sigma.software\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/\"},\"author\":{\"name\":\"pavlo.shyian@sigma.software\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"headline\":\"How Publishers Should Handle Google\u2019s Cookie Reversal\",\"datePublished\":\"2024-09-03T10:27:01+00:00\",\"dateModified\":\"2025-06-23T15:28:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/\"},\"wordCount\":1204,\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/09\\\/how-publishers-should-handle-googles-cookie-reversal.webp\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/\",\"name\":\"How Publishers Should Handle Google\u2019s Cookie Reversal | Supply-Side Platform | COOL Media (formerly OKO Digital)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/09\\\/how-publishers-should-handle-googles-cookie-reversal.webp\",\"datePublished\":\"2024-09-03T10:27:01+00:00\",\"dateModified\":\"2025-06-23T15:28:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/09\\\/how-publishers-should-handle-googles-cookie-reversal.webp\",\"contentUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/09\\\/how-publishers-should-handle-googles-cookie-reversal.webp\",\"width\":1920,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/how-publishers-should-handle-googles-cookie-reversal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Publishers Should Handle Google\u2019s Cookie Reversal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#website\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/\",\"name\":\"Supply-Side Platform\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\",\"name\":\"pavlo.shyian@sigma.software\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"caption\":\"pavlo.shyian@sigma.software\"},\"sameAs\":[\"https:\\\/\\\/cool.co\"],\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/author\\\/pavlo-shyiansigma-software\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Publishers Should Handle Google\u2019s Cookie Reversal | Supply-Side Platform | COOL Media (formerly OKO Digital)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/","og_locale":"en_US","og_type":"article","og_title":"How Publishers Should Handle Google\u2019s Cookie Reversal | Supply-Side Platform | COOL Media (formerly OKO Digital)","og_description":"TV is full of \u201cwill-they-won\u2019t-they\u201d romances. You\u2019ve certainly encountered it: two characters with a lot of chemistry keep flirting, maybe getting together and breaking","og_url":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/","og_site_name":"Supply-Side Platform","article_published_time":"2024-09-03T10:27:01+00:00","article_modified_time":"2025-06-23T15:28:45+00:00","og_image":[{"width":1920,"height":640,"url":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2024\/09\/how-publishers-should-handle-googles-cookie-reversal.webp","type":"image\/webp"}],"author":"pavlo.shyian@sigma.software","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pavlo.shyian@sigma.software","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/#article","isPartOf":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/"},"author":{"name":"pavlo.shyian@sigma.software","@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"headline":"How Publishers Should Handle Google\u2019s Cookie Reversal","datePublished":"2024-09-03T10:27:01+00:00","dateModified":"2025-06-23T15:28:45+00:00","mainEntityOfPage":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/"},"wordCount":1204,"image":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2024\/09\/how-publishers-should-handle-googles-cookie-reversal.webp","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/","url":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/","name":"How Publishers Should Handle Google\u2019s Cookie Reversal | Supply-Side Platform | COOL Media (formerly OKO Digital)","isPartOf":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/#primaryimage"},"image":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2024\/09\/how-publishers-should-handle-googles-cookie-reversal.webp","datePublished":"2024-09-03T10:27:01+00:00","dateModified":"2025-06-23T15:28:45+00:00","author":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"breadcrumb":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/#primaryimage","url":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2024\/09\/how-publishers-should-handle-googles-cookie-reversal.webp","contentUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2024\/09\/how-publishers-should-handle-googles-cookie-reversal.webp","width":1920,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/cool.co\/supply-side-platform-home\/how-publishers-should-handle-googles-cookie-reversal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cool.co\/supply-side-platform-home\/"},{"@type":"ListItem","position":2,"name":"How Publishers Should Handle Google\u2019s Cookie Reversal"}]},{"@type":"WebSite","@id":"https:\/\/cool.co\/supply-side-platform-home\/#website","url":"https:\/\/cool.co\/supply-side-platform-home\/","name":"Supply-Side Platform","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cool.co\/supply-side-platform-home\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517","name":"pavlo.shyian@sigma.software","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","caption":"pavlo.shyian@sigma.software"},"sameAs":["https:\/\/cool.co"],"url":"https:\/\/cool.co\/supply-side-platform-home\/author\/pavlo-shyiansigma-software\/"}]}},"_links":{"self":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts\/9170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/comments?post=9170"}],"version-history":[{"count":1,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts\/9170\/revisions"}],"predecessor-version":[{"id":9669,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts\/9170\/revisions\/9669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/media\/9293"}],"wp:attachment":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/media?parent=9170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/categories?post=9170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/tags?post=9170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}