{"id":8828,"date":"2015-09-15T16:19:25","date_gmt":"2015-09-15T15:19:25","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=849"},"modified":"2015-09-15T16:19:25","modified_gmt":"2015-09-15T15:19:25","slug":"adsense-and-cookies","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/adsense-and-cookies\/","title":{"rendered":"AdSense and Cookies. The EU user consent requirement explained"},"content":{"rendered":"

AdSense publishers were notified back in July that they would need to make changes to their websites to comply with the new EU user consent policy.\u00a0 The notification required that changes were in place by September 30th<\/sup> 2015.<\/p>\n

Despite the looming deadline, many publishers are yet to implement changes. One of the key reasons cited has been confusion about what is expected.\u00a0 To help, we\u2019ve put together this simply guide to the policy and what our expert team understand to be expected from AdSense publishers.<\/p>\n

Related<\/strong>: The easiest solution ever to the AdSense cookie requirements<\/a><\/p>\n

Background to the EU user consent policy<\/h2>\n

What products does this policy apply to?<\/h3>\n

AdSense, DoubleClick for Publishers (both editions) and DoubleClick Ad Exchange (AdX).<\/p>\n

Do I need to comply with this policy?<\/h3>\n

If serve any of the above products to users in the EU, then yes. Even if you are located outside of the EU but have EU users you must comply with this policy.<\/p>\n

Why is this changing?<\/h3>\n

The EU has some strange ideas about Cookies and is also giving Google quite a hard time in the European courts.\u00a0 There are a lot of possible reasons for this, but a large part of it is an attempt to bring Cookie usage by Google within what the EU courts now expect.<\/p>\n

What do AdSense publishers need to do?<\/h2>\n

The jury is still very much out<\/a> on what the European Courts and the national courts within the union expect. Google though is clearer, and arguably more likely to enforce their expectations.<\/p>\n

Google\u2019s EU user consent policy<\/a> states the following:<\/p>\n

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\u201cYou must use commercially reasonable efforts to disclose clearly, and obtain consent to, any data collection, sharing and usage that takes place on any site, app, email publication or other property as a consequence of your use of Google products; and<\/p>\n

You must use commercially reasonable efforts to ensure that an end user is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the end user\u2019s device where such activity occurs in connection with a product to which this policy applies.\u201d<\/p>\n<\/div>\n

If you are using Google Analytics Advertising features then you also need to comply with the policy requirements for that<\/a>.<\/p>\n

OK, but what do AdSense publishers actually\u00a0need to do?<\/h2>\n

It\u2019s hard to say for certain until the policy changes start getting enforced at the end of September. \u00a0Consensus seems to be building that this boils down to three things:<\/p>\n