{"id":8825,"date":"2015-06-29T10:16:46","date_gmt":"2015-06-29T09:16:46","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=800"},"modified":"2015-06-29T10:16:46","modified_gmt":"2015-06-29T09:16:46","slug":"quick-adsense-wins-instantly-growing-your-ad-inventory","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/quick-adsense-wins-instantly-growing-your-ad-inventory\/","title":{"rendered":"Quick AdSense wins: Instantly growing your ad inventory"},"content":{"rendered":"

The fastest way to improve your AdSense earnings is to increase the number of ads that you are delivering.\u00a0 For a well optimised site that means either increasing traffic or increasing the number of pages each visitor views.\u00a0 Increasing page views should be a goal of any ad-funded website, but this isn’t the only way.\u00a0 When working on AdSense optimisation for clients we often find the immediate improvements can be within the existing page impressions.\u00a0 This post shares some of the checks we do to find those opportunities so that you can do the same for your own sites.<\/p>\n

Is every page monetised?<\/h2>\n

It\u2019s an obvious point, but one that is often missed.\u00a0 Pages that don\u2019t show ads, either deliberately or otherwise, aren’t helping increase your ad revenue.\u00a0 Checking that every page is actually showing ads to users is not as straight forward as you might think, but there are a few ways to go about it:<\/p>\n

Compare page impressions<\/h2>\n

Those running native AdSense code can easily check whether they are monetising every page impression by comparing Page Views in Google Analytics to AdSense page impressions.\u00a0 It is not unusual for there to be some differences between the two. If AdSense page impressions are significantly lower than what Analytics suggests the cause could be ads not running on some pages.<\/p>\n

Crawl for AdSense code<\/h2>\n

Checking that AdSense code actually appears on each page is a fast and effective way of diagnosing a basic issue.\u00a0 For small to medium sized websites we use the excellent Screaming Frog web crawler to do this.\u00a0 This will quickly explore your site by following internal links like the Google spider does.\u00a0 This can provide a wealth of information including whether the AdSense code is present on each page.<\/p>\n

Larger sites require a more heavy duty tool.\u00a0 80legs can accomplish a similar job through their hosted service and can crawl large sites at a much faster pace.<\/p>\n

Crawling your site for AdSense code will tell you whether the code is completely missing from any page.\u00a0 It doesn’t tell you if that code has errors or isn’t resulting in filled impressions so you shouldn’t rely on crawling alone.<\/p>\n

Page by page comparison<\/h2>\n

Publishers who use native AdSense code and have linked Google Analytics to AdSense<\/a> can view AdSense impressions for every page.\u00a0 This is an excellent way of seeing whether AdSense impressions are low for any page.<\/p>\n

To view this data log into Analytics and navigate to:<\/p>\n

Behaviour > AdSense > AdSense Pages<\/p>\n

It can be easier if you download this data into excel and add a column for \u201dAdSense Impressions per page\u201d (AdSense impressions \/ AdSense page impressions) looking for those with lower than average numbers.<\/p>\n

The limitation of this method is that it will not show you pages where there are no AdSense impressions.\u00a0 To get that data you need to compare the pages from two different reports:<\/p>\n

Behaviour > AdSense > AdSense Pages
\nBehaviour > Site Content > All Pages<\/p>\n

The aim here is to highlight pages that have impressions in Analytics but no corresponding AdSense data. This would indicate the page is being viewed but no ads are being shown. Comparing data manually from those two reports would be a slow process on a large site, so putting the data into Excel and using Vlookup is a good option.<\/p>\n

Can you increase ads on key pages?<\/h2>\n

Adding another ad unit in a key location on every page will often (but not always) increase revenue. Too many ads can be counter productive though, both in terms of revenue and in terms of user experience.<\/p>\n

Being selective about where you place ads allows you to significantly increase your ad inventory without leaving the user with the impression that your site is plastered with ads.\u00a0 Adding a single, well placed, additional unit to a high traffic page can have more instant impact than cramming an extra unit into a common template areas.<\/p>\n

Use Analytics to highlight the most popular pages and first check whether you are using the maximum units and second look at where they might be used more effectively.\u00a0 Could you use a large format unit such as a 300×600?\u00a0 Is your best unit above the fold and in a prime location?<\/p>\n

Are all your users seeing ads?<\/h2>\n

Where the page impressions reported by Analytics and AdSense differ, but without it centring on a few pages, you need to look more closely at the user metrics.<\/p>\n

There are a number of reasons why particular groups of users might not see ads. Most centre on the technical.\u00a0 Ad Blockers are the most frequently considered reasons, but not the only cause.\u00a0 Identifying patterns can help find solutions.\u00a0 Segmenting your audience by browser, screen resolution, device and geography then repeating the comparisons can be telling.<\/p>\n

Are you always serving an ad when you request one?<\/h3>\n

Successfully calling the AdSense code is not the end of the story.\u00a0 You also need to be sure that each as request results in an advert being displayed.\u00a0 AdSense report this as \u2018Coverage\u2019, the percentage of requests that result in a served impression.\u00a0 AdSense coverage should normally be very close to 100%, usually at least 99.5%.<\/p>\n

The exception to this is link units, which calculate coverage slightly differently.\u00a0 Link units count the ad request when the link unit is displayed but only count the filled impression when an ad is shown, which requires that the user click the link unit.<\/p>\n

If you are using link units then it is best to check coverage by ad unit, rather than by day.<\/p>\n

Low coverage is an indicator of a number of problems ranging from crawl issues to problems around content or supported languages.\u00a0 It can also be an issue when category blocking has been poorly and over-enthusiastically employed.\u00a0 For more about low coverage see this article in AdSense help:\u00a0https:\/\/support.google.com\/adsense\/answer\/161355<\/a><\/p>\n

Next steps<\/h2>\n

The points in this article are just the very first steps of AdSense optimisation and form part of the service that we provide as part of a free account review.\u00a0\u00a0 If you would like to find out more about the opportunities that exist to optimise your account then why not talk to one of our ad management team today<\/a> and find out more about the rest of our process.<\/p>\n","protected":false},"excerpt":{"rendered":"

The fastest way to improve your AdSense earnings is to increase the number of ads that you are delivering.\u00a0 For a well optimised site<\/p>\n","protected":false},"author":1,"featured_media":9123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[11,13],"class_list":["post-8825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-optimisation","tag-adsense"],"acf":[],"yoast_head":"\nQuick AdSense wins: Instantly growing your ad inventory | OKO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/quick-adsense-wins-instantly-growing-your-ad-inventory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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