{"id":8814,"date":"2014-06-06T08:06:59","date_gmt":"2014-06-06T07:06:59","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=248"},"modified":"2014-06-06T08:06:59","modified_gmt":"2014-06-06T07:06:59","slug":"linking-adsense-analytics","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/linking-adsense-analytics\/","title":{"rendered":"Linking AdSense to Analytics"},"content":{"rendered":"<p>One of the easiest ways to shed more light on your AdSense performance is to link your AdSense account to Google Analytics.<\/p>\n<p>If you use Google Analytics already you\u2019ll know it contains a wealth of actionable information about your website. Linking your AdSense account means you can view reports with AdSense data included \u2013 essential information for any AdSense publisher.<\/p>\n<h2>How to link your AdSense and Analytics accounts<\/h2>\n<p>Each AdSense account can only be linked to one Analytics account. Slightly confusingly though, one Analytics account can include profiles that link to several AdSense accounts.<\/p>\n<p>Before you start, make sure your Google AdSense login has permission to access the Google Analytics profile that you want to link it to. If you use the same login for both then this doesn\u2019t apply.\u00a0 If you use different logins and your AdSense login doesn\u2019t have the necessary permissions then log into your Analytics account and follow <a href=\"https:\/\/support.google.com\/analytics\/answer\/1009702?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">these instructions<\/a>:<\/p>\n<ul>\n<li>To create a link then log into your <strong>Google AdSense<\/strong> account.<\/li>\n<li>Click the <strong>gear icon<\/strong> then click <strong>settings<\/strong><\/li>\n<li>Click <strong>access and authorisation<\/strong> in the side menu, then <strong>Google Analytics integration<\/strong><\/li>\n<\/ul>\n<p>You will now be presented with a list of profiles you have access to. Simply click <strong>link<\/strong> next to the correct profile.<\/p>\n<p>More help on this can be found <a href=\"https:\/\/support.google.com\/adsense\/answer\/2495976?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> :<\/p>\n<h2>Identify your highest paying content<\/h2>\n<p>Navigate to AdSense &gt; AdSense Pages and then create an advanced filter to include those where AdSense page views are a significant number (what is significant will depend on your site traffic and the period of time you are looking at). Sort the results by AdSense CPM and you have your highest yielding content. Now go and build traffic to those pages!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-250\" src=\"https:\/\/oko.uk\/wp-content\/uploads\/2015\/03\/highest-ecpm-content.png\" alt=\"highest ecpm content\" width=\"1338\" height=\"492\" \/><\/p>\n<h2>Understand who actually clicks ads<\/h2>\n<p>One of my \u2018go to tricks\u2019 is creating a custom segment for users actually clicking ads. This is easily done \u2013 just copy the settings below or <a href=\"https:\/\/www.google.com\/analytics\/web\/template?uid=NHtjgbJURDSqg0knraqe2g\">click here<\/a> to get the segment.<\/p>\n<p>Comparing the behaviour of those who click ads compared with those who don\u2019t can really help build revenue.<\/p>\n<ul>\n<li>Where have those users come from?<\/li>\n<li>What where they looking for?<\/li>\n<li>What did they do on the site?<\/li>\n<\/ul>\n<p>Understanding the patterns of those that click lets you make your site more attractive to those audiences and bring more valuable users to the site.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-251\" src=\"https:\/\/oko.uk\/wp-content\/uploads\/2015\/03\/adsense-clickerss.png\" alt=\"adsense clickerss\" width=\"934\" height=\"446\" \/><\/p>\n<h2>Limitations<\/h2>\n<p>In Google Analytics \u2018Classic\u2019 you could add AdSense metrics to almost any report. This was an amazing way to surface insights about your account. One easy example was viewing content receiving views by AdSense impressions to identify areas that might be better monetised.\u00a0 That is still possible in Universal Analytics, but you often need to be a little more creative and use tricks like the custom segment above.<\/p>\n<p>DFP users or those utilising Custom Search Ads might also find the reporting limited, but these are changes that we hope will be forthcoming.<\/p>\n<p>Whatever the limitations, there is still great value in being able to look at AdSense data in the context of analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the easiest ways to shed more light on your AdSense performance is to link your AdSense account to Google Analytics. If you<\/p>\n","protected":false},"author":1,"featured_media":9135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[11,13],"class_list":["post-8814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-optimisation","tag-adsense"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Linking AdSense to Analytics | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/linking-adsense-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Linking AdSense to Analytics | Supply-Side Platform | COOL Media (formerly OKO Digital)\" \/>\n<meta property=\"og:description\" content=\"One of the easiest ways to shed more light on your AdSense performance is to link your AdSense account to Google Analytics. 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