{"id":8807,"date":"2014-01-23T16:14:25","date_gmt":"2014-01-23T16:14:25","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=190"},"modified":"2014-01-23T16:14:25","modified_gmt":"2014-01-23T16:14:25","slug":"bidding-for-the-world-biddable-world-2014","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/bidding-for-the-world-biddable-world-2014\/","title":{"rendered":"Bidding for the world – Biddable World 2014"},"content":{"rendered":"

Working for OKO Digital, the opportunities for attending various industry events are numerous. As much as we\u2019d love to regularly break out from the office confines, the reality is: there just isn\u2019t time to attend them all, so we have to choose.<\/p>\n

Kelvin Newman is a familiar face and name to many, within the world of web. With an extensive catalogue of already well attended gatherings, his newest baby \u2013 Biddable World \u2013 was always going to prick the interest of those who live and breathe digital. In this instance, the focus was on paid search and biddable media, and how we can help clients (or our own in house sites) perform better in this sector.<\/p>\n

Knowledge on tap<\/h2>\n

OKO rebranded last year, to keep up with the times and stay ahead of the ever flexing digital curve. We were also officially recognised by the Big G (Google if anyone\u2019s in doubt!) as the UK\u2019s first, and only, AdSense Certified Partner. Biddable World therefore appealed \u2013 even with the event\u2019s sights aimed at the \u2018other\u2019 side of the fence.<\/p>\n

As is customary with these shindigs, Kelvin managed to entice a plethora of industry \u2018oracles\u2019 into taking to the stage, with the purpose of broadcasting pearls of wisdom to help make all our jobs easier. It doesn\u2019t matter if you\u2019re an agency dealing with demanding clients or a company tasked with increasing the performance of your own portfolio, there\u2019s always something you can take away.<\/p>\n

Highlights<\/h2>\n

Throughout the day topics such as facebook and twitter advertising campaign strategy fell under the microscope, black hat PPC (not as dodgy as it sounds) reared its head and improving your AdWords quality scores put in an appearance. The latter, arguably, received the biggest reaction and was presented by Koozai\u2019s Tara Dee West, who imparted some seriously good tips about improving quality scores.<\/p>\n

John Wear was another fascinating addition to the line-up of speakers. Learning how his company, Xelsion, works with advertisers and puts together campaigns for roll out across multiple ad networks, was enlightening.<\/p>\n

As Google AdSense partners it\u2019s always insightful to hear what goes on \u2018over the wall\u2019 and John\u2019s presentation threw up a few tit bits that promoted much fidgeting from Mat Bennett (OKO boss man).<\/p>\n

Dark Side of the Moon<\/h2>\n

Undoubtedly, one of the most memorable sections of Biddable World was when Nick Christian, Head of Flights PPC at LastMinute.com, unveiled his, now infamous, Dark Side of the Moon album artwork slide.<\/p>\n

Cannibalised to represent PPC profitability \u2013 now known as the PPC profitability pyramid \u2013 this was a stroke of genius and promoted much hilarity. Pink Floyd will, no doubt, be rolling in their graves, but it demonstrated the point perfectly \u2013 it\u2019ll also remain forever etched in the memories of those attending Biddable World 2014.<\/p>\n

Multiculturism<\/strong><\/h2>\n

Nandita Patkar\u2019s (Oban Multilingual\u2019s Head of Paid Search) presentation was another that resonated. Her (non-offensive!) jokes about Hawaiians and Japanese may have bombed (as intended) but at least they helped make her point.<\/p>\n

As markets expand, and our world shrinks even further, it makes total sense to expand our global understanding. Working alongside other nationalities, we need to have in depth knowledge of the products we\u2019re tooled with, but we also need to grasp the intricacies of local market places and become culturally enriched, educated and familiar.<\/p>\n

If we use humour, for instance, to encourage ad clicks, we need to know what makes other nationalities smile. What gets us guffawing and spitting out our tea won\u2019t necessarily have the desired reaction in Thailand or Brazil.<\/p>\n

Summing up<\/h2>\n

This is just a small snapshot of what went down at this year\u2019s Biddable World, but highlights just how useful these gatherings can be and the importance of pooling information. Knowledge is power, as they say.<\/p>\n

Although OKO sit on the opposite side of the road, to many who attended this year\u2019s Biddable World \u2013 working with publishers to increase their AdSense earnings rather than rolling out advertising campaigns \u2013 there was still much to walk away with. The complimentary bevvy in the bar afterwards was also welcome \u2013 cheers for that!<\/p>\n

One thing that was missing though was a presentation from an AdSense expert. Perhaps, if you\u2019re reading Kelvin, OKO could help out on this front next year (wink, wink)?<\/p>\n

We\u2019re now looking forward to the next, highly anticipated BrightonSEO shindig, but with such good vibes from Biddable World, we\u2019ll most definitely be back for next year\u2019s event. Good work Mr Newman\u2026<\/p>\n

If you\u2019re a publisher working in biddable media then we highly recommend attending and suggest you pay a visit in 2015 \u2013 you\u2019d be daft to miss out.<\/p>\n

You can find out more about the event at Biddable World<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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