{"id":8416,"date":"2024-07-24T06:54:49","date_gmt":"2024-07-24T05:54:49","guid":{"rendered":"https:\/\/oko.uk\/?p=8416"},"modified":"2024-07-24T06:54:49","modified_gmt":"2024-07-24T05:54:49","slug":"setting-up-google-adx-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/setting-up-google-adx-a-step-by-step-guide\/","title":{"rendered":"Setting Up Google AdX: A Step-by-Step Guide"},"content":{"rendered":"

Google\u2019s most-premium ad exchange, AdX is where the money is at for publishers. But how do you get past the velvet rope? Here\u2019s how:<\/p>\n

We\u2019ve all grown familiar with the sight of dying shopping malls. Once a crossroads of commerce and activity, many malls now sit empty, save for the occasional Spirit Halloween store or a group of senior mall-walkers looking to get their steps for the day in.<\/span><\/p>\n

For those of us with fond memories of these retail hubs it can be pretty sad, but one thing is clear: you wouldn\u2019t want to set up a business there. The people and the money have gone elsewhere.<\/span><\/p>\n

Much like the brick-and-mortar world, publishers looking to drive revenue online want to set up where the people and money are. And of all the ad exchanges on the Web, one of the most sought-after is Google\u2019s AdX.<\/span><\/p>\n

Google AdX, or Google Ad Exchange, is a sophisticated online marketplace<\/a> that connects publishers with advertisers in real-time. No dying-mall energy here: it\u2019s a thriving digital marketplace, with major industry players bidding on inventory from every stall. This dynamic process not only maximizes the revenue potential for publishers but also enables advertisers to reach their target demographics effectively.<\/span><\/p>\n

Google\u2019s AdX has all the reach and targeting capabilities you\u2019d expect from Google, and employs sophisticated algorithms and data analytics to help advertisers connect to the right audience. All of this means that ads are more relevant and engaging, which leads to more conversions.<\/span><\/p>\n

AdX is an indispensable tool for anyone with ad space to sell online \u2014 but gaining access to this exclusive marketplace can be tricky, and it\u2019s only the first step. In this blog, we take you through that and all the other steps necessary to get set up for success on AdX. Read on:<\/span><\/p>\n

Case Study:<\/i><\/b> find out how OKO was able to boost Loop Media\u2019s revenue by 500% \u2014 <\/span><\/i>on the first day.<\/span><\/i><\/a><\/p>\n

Lifehack: Have Someone Else Do It<\/strong><\/h2>\n

So, the first thing you need to understand is that access to Google\u2019s AdX is invitation-only. We are going to cover, in the remainder of this blog, the steps you\u2019ll go through if you want to get your company direct access to Google AdX.<\/span><\/p>\n

As you\u2019re reading through these steps, however, something to keep in mind is that these steps are completely unnecessary if you have the right partner.<\/span><\/p>\n

While direct access to AdX is gated behind a proverbial velvet rope, the easiest way past the bouncer is to team up with a Google Certified Publisher Partner<\/a>. GCPPs already have access to the AdX exchange, and they can get your inventory immediately<\/em>, no fuss, no muss.<\/span><\/p>\n

If you\u2019re thinking, that sounds good to me<\/em>, then you can skip reading the rest of this article and go straight to reaching out to our team. But if your curiosity compels you, let\u2019s continue.<\/span><\/p>\n

Sign Up For Google Ad Manager<\/strong><\/h2>\n

Getting onto AdX is sort of the final boss of this whole process; you\u2019ll have to make your way through several levels of Google account creation and management to get there.<\/span><\/p>\n

So, first, you\u2019ll need to create a Google<\/a> AdSense account \u2014 you don\u2019t need to actively use Google AdSense for any of this to work, but you do need a valid Google AdSense account to sign up for Ad Manager. Here\u2019s where you create a new AdSense account<\/a>.<\/span><\/p>\n

This is where many smaller publishers stop. Google AdSense is, by itself, already a powerful tool in monetizing your website. AdSense and Ad Manager<\/a> publishers get to access the same advertisers and buyers, and AdSense is meant to be the easy-to-use solution for small outlets. But if you\u2019re really looking to hone your optimizations, Ad Manager will be an important next step \u2014 and a necessary one on the road to ultimately gaining access to the AdX exchange.<\/span><\/p>\n

So, when signing up for Ad Manager, it\u2019s important to remember that your Ad Manager account is permanently linked to your AdSense account. If you\u2019ve got more than one AdSense account set up, make sure you\u2019re linking the correct one because you won\u2019t be able to fix it later.<\/span><\/p>\n

Here\u2019s how to finish signing up:<\/span><\/p>\n