{"id":8338,"date":"2024-04-12T06:06:01","date_gmt":"2024-04-12T05:06:01","guid":{"rendered":"https:\/\/oko.uk\/?p=8338"},"modified":"2024-04-12T06:06:01","modified_gmt":"2024-04-12T05:06:01","slug":"how-to-enable-and-use-the-google-publisher-console","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/how-to-enable-and-use-the-google-publisher-console\/","title":{"rendered":"How to Enable (and Use) the Google Publisher Console"},"content":{"rendered":"

The Google Publisher Console is an excellent tool used by publishers serving ads through Google Ad Manager (GAM), that enables you to check ad-unit implementations and diagnose delivery issues. In this two-part blog post, we explain how to enable and use this powerful tool.<\/span><\/p>\n

Google Publisher Console is an invaluable tool for any publisher serving ads on their website through Google Ad Manager (GAM). This hidden Chrome feature gives valuable information about how Ad Manager is functioning on-page, and gives valuable insight into auctions and delivery for authorized users.<\/span><\/p>\n

With Google Publisher Toolbar no longer available, the Publisher Console is now the primary tool for DFP\/Ad Manager diagnostics \u2014 and learning how to use it should be a priority for all publishers.<\/span><\/p>\n

Publisher Console is built into Google\u2019s Chrome browser. No extension is needed, you just need to enable it when you want to access the console.<\/span><\/p>\n

This multi-part guide will show you how to access Google Publisher Console as well as how to use the Console to diagnose Ad Manager set-up and delivery problems.<\/span><\/p>\n

Case Study:<\/em><\/strong> OKO helped transform National Hockey Now from a side project into a media powerhouse covering multiple sports and cities around the country. Read the Case Study<\/a><\/em>.<\/span><\/p>\n

Part I: How to enable Google Publisher Console<\/h2>\n

Anyone can run Google Publisher Console on any page that contains Ad Manager\u2019s GPT tag. You don\u2019t need to be an authorized user to run the console, but functionality is limited if you are not logged into the Ad Manager account that is serving the ads. The console is enabled by running a JavaScript function ( googletag.openConsole(); ). There are a number of ways that this can be achieved.<\/p>\n

Enable Publisher Console through the URL bar<\/h3>\n

Sometimes you need to access Publisher Console when you haven\u2019t got the bookmark saved. In this case simply open the page that you want to inspect then type the following into the URL bar before pressing enter: javascript: googletag.openConsole();<\/span><\/a><\/code><\/p>\n

Enable Publisher Console from a bookmark<\/h3>\n

This is the recommended way to enable Publisher Console. It can be used on almost any device, but is most practical on desktop. The idea is to save a bookmark to the JavaScript function so that you don\u2019t have to remember or type it.<\/p>\n

    \n
  1. In Chrome, click the More icon and then select Bookmarks then Bookmark this page<\/li>\n
  2. Click the More button so that you can edit the URL<\/li>\n
  3. Enter a name (e.g., Publisher Console)<\/li>\n
  4. Replace the URL with this: javascript: googletag.openConsole();<\/a><\/code><\/li>\n
  5. Click Save<\/li>\n<\/ol>\n

    Now that you have the bookmark saved, you can just click on it to open Google Publisher Console any time you\u2019re viewing a page that has the GPT tag on it.<\/p>\n

    Enable Publisher Console From a Link On-Page<\/h3>\n

    Another method which can be useful during development is to have a link on the page to open Publisher Console. This isn\u2019t recommended for production, but can be a good way to enable debugging easily across multiple devices while a site is being worked on. To do this simply create a link like the following:<\/p>\n

    <a href=\"javascript:googletag.openConsole();\">Open console<\/a><\/span><\/a><\/code><\/p>\n

    With this link on the page, you can simply click it on any device running Chrome to open the Publisher Console.<\/p>\n

    Running Publisher Console in Safari, Firefox, Opera etc.<\/h3>\n

    There are times when it would definitely be useful to access the functionality of Google Publisher Toolbar when using other browsers. Unfortunately, as the console is a Chrome feature there is no current way to do this.<\/p>\n

    What is Google Publisher Toolbar?<\/h2>\n

    It\u2019s worth quickly mentioning the Google Publisher Toolbar at this point. The Google Publisher Toolbar was a Chrome extension released by Google that included some overlapping functionality with Publisher Console. Since version 5.1.0, released March 2019, support of Google Ad Manager (then DFP) and Ad Exchange was removed. Publisher toolbar is essentially now an AdSense-only tool, and of little use to publishers using Google Ad Manager.<\/p>\n

    Access and authorization<\/h2>\n

    Any Chrome user can use the Publisher Console on any page that is running Google Ad Manager. You don\u2019t need to be granted permission or be logged into a Google Ad Manager account. However, additional functionality does become available if you are logged into the account that is being used to serve ads on the page.<\/p>\n

    Anyone can use the Console to:<\/h3>\n

    This is the recommended way to enable Publisher Console. It can be used on almost any device, but is most practical on desktop. The idea is to save a bookmark to the JavaScript function so that you don\u2019t have to remember or type it.<\/p>\n