{"id":8255,"date":"2024-03-22T07:20:39","date_gmt":"2024-03-22T07:20:39","guid":{"rendered":"https:\/\/oko.uk\/?p=8255"},"modified":"2024-03-22T07:20:39","modified_gmt":"2024-03-22T07:20:39","slug":"5-things-to-look-for-in-a-google-mcm-partner","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/5-things-to-look-for-in-a-google-mcm-partner\/","title":{"rendered":"5 Things To Look For In A Google MCM Partner"},"content":{"rendered":"<p><span style=\"font-weight: 400\">So, you\u2019ve decided to partner up with an MCM \u2014 that can be a great way to expand your options. But how do you tell the difference between providers? In this blog, we\u2019ll show you the way forward.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the best ways to level up your site revenue is by graduating from AdSense, Google\u2019s self-serve platform, to AdX, their premium tier. The problem is, very few accounts qualify for direct access to AdX. To get past the velvet rope, you either need an invitation from Google \u2014 or, more likely, to team up with a Google Multi-Customer Management (MCM) partner.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But how do you know which Google MCM partner is the one for you? In this blog post, we spell out exactly what you should be looking for in a Google MCM partner.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Case Study:<\/strong> <em>find out how OKO was able to boost Loop Media\u2019s revenue by 500% \u2014 <a href=\"https:\/\/oko.uk\/case-study\/oko-was-asked-to-boost-loop-tvs-revenue-per-month\" target=\"_blank\" rel=\"noopener\">on the first day<\/a><\/em>.<\/span><\/p>\n<h2>Transparency With Numbers<\/h2>\n<p>The difference between a \u201cpartner\u201d and a \u201cmiddleman\u201d is that a middleman tries very hard to keep you from seeing what he\u2019s up to. Many industry partners will give you a flat \u201cnet revenue\u201d number without elaboration, effectively gating you out of key decisions \u2014 and probably slipping more than a few hidden fees into the mix.<\/p>\n<p>MCM partners that treat you like an equal, show you their performance metrics, itemize their fees, and explain their decision-making are partners in it for the long haul, not a quick cash-grab.<\/p>\n<h2>Expert Support<\/h2>\n<p>Piggybacking off the above, when you sit down to plan, optimize, make changes, and more, you want partners who can help. Being able to access AdX can\u2019t be the only thing they\u2019re bringing to the table, or at least it better not be. If you\u2019ve got questions, aren\u2019t satisfied with the numbers, or want advice for the next phase, you need an MCM partner who returns your calls. And when they do answer the phone, you don\u2019t just want to be \u201chandled\u201d by a low-level representative \u2014 you want to talk to someone who knows what they\u2019re doing, and is in a position to do it.<\/p>\n<h2>A Solid Track Record<\/h2>\n<p>Every MCM partner you talk to is going to tell you that they\u2019re great at what they do \u2014 so how do you separate standard sales bluster from real results? See who\u2019s willing to vouch for them. If they\u2019ve been at this for a while, they should have accumulated reviews, testimonials, <a href=\"https:\/\/oko.uk\/case-study\/oko-was-asked-to-boost-loop-tvs-revenue-per-month\" target=\"_blank\" rel=\"noopener\">case studies<\/a>, and more that they can point to as proof of their bona fides. And if they haven\u2019t been at this for a while, maybe give them more time to accumulate those positive recommendations.<\/p>\n<h2>Access to Premium Demand<\/h2>\n<p>The more competitors you have in the marketplace, the higher the bids can go, and the more confident that you can be that you\u2019re getting the best-possible CPMs for your inventory. Once again, simply having access to AdX isn\u2019t enough \u2014 to truly optimize your ad stack, you need to have a variety of sources clamoring to give you their business.<\/p>\n<h2>GCPP Certification<\/h2>\n<p>And the last \u2014 but most important \u2014 thing you want to have out of an MCM partner is that they also be a Google Certified Publishing Partner (<a href=\"https:\/\/oko.uk\/blog\/google-mcm-vs.-google-gcpp-whats-the-difference\" target=\"_blank\" rel=\"noopener\">GCPP<\/a>). While all GCPPs are also MCMs, only MCMs who meet the stringent requirements set forth by Google are invited to this upper level.<br \/>\nAs Google <a href=\"https:\/\/www.google.com\/ads\/publisher\/partners\/#:~:text=Look%20for%20the,like%20you%20succeed.\" target=\"_blank\" rel=\"noopener\">says<\/a>, \u201c<em>The Certified Publishing Partners badge lets you know you\u2019re working with someone who has been carefully vetted by Google. Not only have they passed Google\u2019s product certification exams, but they\u2019ve also established a successful track record of helping publishers like you succeed<\/em>.\u201d<\/p>\n<h2>Final thoughts<\/h2>\n<p>In conclusion, you\u2019ve got a lot of options out there when it comes to choosing a Google MCM partner. With these five categories in-hand, however, you should be able to narrow the search considerably and land on a partner who will operate with your best interests in mind.<\/p>\n<p>If you&#8217;re a publisher looking to expand into AdX, OKO Digital is a solution that checks all five of these boxes. We\u2019ve been gathering case studies and testimonials since our founding in 1996, and we\u2019re a Google Certified Publishing Partner for a reason. If you\u2019d like to learn more about what OKO Digital can do for you, you can get started today by <a href=\"https:\/\/oko.net\/contact\" target=\"_blank\" rel=\"noopener\">reaching out to our team<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019ve decided to partner up with an MCM \u2014 that can be a great way to expand your options. But how do you<\/p>\n","protected":false},"author":1,"featured_media":9289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[32,2],"tags":[12,5,9],"class_list":["post-8255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-tips","tag-admanager","tag-gcpp","tag-google-mcm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Things To Look For In A Google MCM Partner | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/5-things-to-look-for-in-a-google-mcm-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things To Look For In A Google MCM Partner | Supply-Side Platform | COOL Media (formerly OKO Digital)\" \/>\n<meta property=\"og:description\" content=\"So, you\u2019ve decided to partner up with an MCM \u2014 that can be a great way to expand your options. 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