{"id":8065,"date":"2019-12-01T14:37:21","date_gmt":"2019-12-01T14:37:21","guid":{"rendered":"https:\/\/oko.uk\/?p=8065"},"modified":"2019-12-01T14:37:21","modified_gmt":"2019-12-01T14:37:21","slug":"top-performing-ad-sizes","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/top-performing-ad-sizes\/","title":{"rendered":"Top Performing Ad Sizes and Placements in Google Ad Manager"},"content":{"rendered":"<p>Whether you are new to ad monetization and are setting up AdSense on your website, or you already have ads on your site and just want to fine-tune them, you\u2019re going to want to learn about the difference between the various sizes and placements in Google Ad Manager. They aren\u2019t all created equal, and some perform better than others under specific circumstances. So as a handy reference, we have created a list of the top-performing ad sizes outlined in Google Ad Manager help.<\/p>\n<p>The top-performing ad sizes are generally used by most advertisers, and so are likely to have greater inventory available. This means these types of ad units have the potential to increase revenue for publishers. We have also included some other popular ads sizes that we have found work well with our own publishers.<\/p>\n<h3 class=\"et_pb_toggle_title\">728\u00d790 px ad unit for desktop and tablet<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also named \u201cLeaderboard\u201d the 728\u00d790 ad unit is one of the most frequently used ad sizes on the internet, and for good reason:<\/p>\n<ul>\n<li>It can be used on both desktop and tablet<\/li>\n<li>It supports both text and image ads<\/li>\n<li>It supports both static and dynamic creatives<\/li>\n<li>It can be used for apps at tablet size<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>Leaderboard ads are best placed in post\/article pages <strong>before<\/strong> content. They can also be placed between paragraphs and after content. On forum sites, they are best placed between list items.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5003\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/728X90-ad-unit-1.jpg\" alt=\"728x90 Ad Unit\" width=\"800\" height=\"625\" \/><\/p>\n<h3 class=\"et_pb_toggle_title\">300\u00d7250 px ad unit for desktop, tablet and mobile<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also known as \u201cMedium Rectangle,\u201d \u201cInline Rectangle\u201d or &#8220;MPU,&#8221;\u00a0 the 300\u00d7250 ad unit is said to be the most frequently used ad size online. Because of its size, it is versatile and can be used across all screen sizes. The 300\u00d7250 is popular with advertisers because it offers a large amount of ad inventory, which often means that publishers can earn more revenue from using this ad size. Some features of 300&#215;250 ad units include:<\/p>\n<ul>\n<li>The ability to be used on desktop, tablet and mobile<\/li>\n<li>Supporting both text and image ads<\/li>\n<li>Supporting both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>Medium Rectangle ads are best placed above the fold towards the bottom of the screen in post\/article pages, between paragraphs, or after content. If your site layout allows it, this ad unit can be used in the sidebar for desktop.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5000 size-full\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/300X250-ad-unit.jpg\" alt=\"top performing ad sizes 300x250\" width=\"800\" height=\"625\" \/><\/p>\n<h3 class=\"et_pb_toggle_title\">336\u00d7280 px ad unit for desktop, tablet and mobile<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also named \u201cLarge Rectangle,\u201d the 336\u00d7280 ad unit is one of the larger ad units. It can be used on most screen sizes but is best suited to larger smartphones on mobile. 336\u00d7280 ad units have the ability to:<\/p>\n<ul>\n<li>Be used on desktop, tablet and larger mobile screens<\/li>\n<li>Support both text and image ads<\/li>\n<li>Support both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>The Large Rectangle ad unit is best placed above the fold towards the bottom of the screen in post\/article pages. It can also be effective when placed between paragraphs and after content. Alternatively, if your site layout allows it can be used in the sidebar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5002 size-full\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/336X280-ad-unit-1.jpg\" alt=\"top performing ad sizes 336x280 Ad Unit\" width=\"800\" height=\"625\" \/><\/p>\n<h3 class=\"et_pb_toggle_title\">160\u00d7600 px ad unit for desktop<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also named \u201cSkyscraper\u201d or \u201cWide Skyscraper,\u201d the 160\u00d7600 ad unit is popular with blog sites using WordPress as the unit fits well within sidebars.<\/p>\n<ul>\n<li>Skyscrapers are best used with desktop, but can also be used with tablet and mobile<\/li>\n<li>They support both text and image ads<\/li>\n<li>Skyscrapers support both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>This type of ad unit is best placed in post\/article pages within the right or left sidebar, depending on your site layout. If you&#8217;re using WordPress, bear in mind that the sidebar will get pushed to the bottom of the page when viewing on mobile and smaller tablets, meaning that the placement becomes less effective.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5004\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/160X600-ad-unit.jpg\" alt=\"160x600 Ad Unit\" width=\"490\" height=\"660\" \/><\/p>\n<h2>Other popular ad sizes for desktop<\/h2>\n<p>These sizes are less-popular, and somewhat more niche, but they have important use cases, and some of them are growing in popularity over time \u2014 so it\u2019s worth familiarizing yourself with them.<\/p>\n<h3 class=\"et_pb_toggle_title\">300\u00d7600 px ad unit for desktop<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also named \u201cHalf Page\u201d or \u201cLarge Skyscraper\u201d the 300\u00d7600 ad unit is also popular with blog sites using WordPress, as the unit fits well within the sidebar. Google has referred to this ad unit as one of &#8220;the fastest growing sizes by impressions.&#8221; Large Skyscrapers are:<\/p>\n<ul>\n<li>Best used on desktop, but can also be used with tablet &amp; mobile<\/li>\n<li>Able to support both text and image ads<\/li>\n<li>Able to support both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>Large Skyscrapers are best placed within the right or left sidebar depending on your site layout. As with the 160\u00d7600 ad unit, if being used on a WordPress site, the sidebar will be pushed to the bottom of the page when viewing on mobile and smaller tablets, making the ad placement less effective. Large Skyscrapers can also be placed within the content but may be considered as intrusive due to size, so generally, the smaller 300\u00d7250 is said to work better on mobile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5005\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/300X600-ad-unit.jpg\" alt=\"300x600 Ad Unit\" width=\"490\" height=\"660\" \/><\/p>\n<h3 class=\"et_pb_toggle_title\">970\u00d7250 px ad unit for desktop<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also known as \u201cBillboard\u201d ad units, the 970\u00d7250 ad unit is one of the largest ad units. It is often used as a dynamic creative due to its larger size and extra space for advertisers to include a call-to-action.<\/p>\n<ul>\n<li>Billboard ads are a desktop-only ad unit<\/li>\n<li>They are in high demand in preferred deals and private auctions<\/li>\n<li>Billboard ad units support both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placement<\/h3>\n<p>Billboard ad units are best placed above the content in full-width post\/article pages. They can also be placed between paragraphs and after content. Alternatively, this ad unit is good for list or category pages between posts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5006\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/970X250-ad-unit.jpg\" alt=\"970x250 Ad Unit\" width=\"800\" height=\"660\" \/><\/p>\n<\/div>\n<h3 class=\"et_pb_toggle_title\">970\u00d790 px ad unit for desktop<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also named \u201cLarge Leaderboard\u201d or &#8220;Super Leaderboard,&#8221; the 970\u00d790 ad unit is a larger version of the 728\u00d790 ad and is suited to high definition creatives using video, photo and animation.<\/p>\n<ul>\n<li>Large Leaderboards are a desktop-only ad unit<\/li>\n<li>They support both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>Large Leaderboards are best placed in full-width post\/article pages before content, between paragraphs or after content. They are also good for list pages between posts and at the end of the content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5007\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/970X90-ad-unit.jpg\" alt=\"970x90 Ad Unit\" width=\"800\" height=\"660\" \/><\/p>\n<div class=\"et_pb_toggle_content clearfix\">\n<div class=\"et_pb_toggle_content clearfix\">\n<h2>Other popular ad sizes for mobile<\/h2>\n<p>Larger mobile display ad sizes usually generate better earnings for publishers. However, there are a few other popular smaller ads sizes that can be used for mobile. These ad unit types have become more commonly implemented as a result of the increasing use of mobile phones to surf the internet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_toggle_content clearfix\">\n<h3><strong>320<\/strong>\u00d7<strong>100 px <\/strong>ad unit for mobile<\/h3>\n<p>Also known as \u201cMobile Banner,\u201d the 320\u00d7100 ad unit can be used for both mobile sites and mobile apps. This ad unit type:<\/p>\n<ul>\n<li>Is a mobile-friendly ad unit<\/li>\n<li>Supports both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>320&#215;100 ad units perform best when placed before content, but can also be placed between paragraphs and at the end of content. The larger 300\u00d7250 ad size normally outperforms the smaller ad units when placed within content or at the end of content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5044\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/12\/320x100-mobile-ad-size.jpg\" alt=\"320x100 Mobile Ad Size\" width=\"435\" height=\"512\" \/><\/p>\n<h3 class=\"et_pb_toggle_title\">320\u00d750 px and 300\u00d750 px ad unit for mobile<\/h3>\n<div class=\"et_pb_toggle_content clearfix\">\n<p>Also known as \u201cMobile Leaderboard\u201d or &#8220;Smartphone Banner,&#8221; the 320\u00d750 and the 300\u00d750 ad units can be used for both mobile sites and mobile apps. Mobile Leaderboards are:<\/p>\n<ul>\n<li>A mobile-friendly ad unit<\/li>\n<li>Able to support both static and dynamic creatives<\/li>\n<\/ul>\n<h3>Placements<\/h3>\n<p>Mobile Leaderboards perform best when placed at the top or bottom of the browser as a sticky ad. They can also be used before content, between paragraphs or at the end of content. The larger format ads, such as the 300\u00d7250 ad size, normally perform better than the smaller ad units when placed within the content or at the end of content on mobile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5014 size-full\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2019\/11\/320X50-ad-unit-1.jpg\" alt=\"mobile 320x50 Ad Unit\" width=\"435\" height=\"512\" \/><\/p>\n<h2>A few helpful links<\/h2>\n<p>Although Google Ad Manager has listed its top-performing ad units, there are other ad units that may work well for publishers. Different ad units can be tested to see which formats work best for your websites. A full list of supported ad sizes can be found on the <a href=\"https:\/\/support.google.com\/admanager\/answer\/1100453?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ad Manager help pages<\/a>.<\/p>\n<p>The IAB (Interactive Advertising Bureau) has also produced a \u201c<a href=\"https:\/\/www.iab.com\/newadportfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Standard Ad Unit Portfolio<\/a>\u201d which is a guideline of how ads should be used on-site with the emphasis on better user experience. These ads are based on fixed-sized ads and there is also a section on flexibly sized ads using aspect ratio to suit responsive websites.<\/p>\n<p>If you\u2019d like to find out more about automatically adjusting ad sizes for desktop, tablet and mobile see <a href=\"https:\/\/oko.uk\/blog\/dfp-responsive-ad-units\" target=\"_blank\" rel=\"noopener noreferrer\">Understanding Google Ad Manager responsive ads.<\/a><\/p>\n<p>If you would like to know how to create fluid native ads see <a href=\"https:\/\/oko.uk\/blog\/guide-create-native-ads\" target=\"_blank\" rel=\"noopener noreferrer\">our guide to creating native ads.<\/a><\/p>\n<h2 class=\"guide-title\">Ad placement policies<\/h2>\n<p>Ad placement policies are an important factor and Google guidelines should be followed when implementing ads on your site, you can find out more about <a href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">ad placement policies here.<\/a><\/p>\n<h2 class=\"guide-title\">Final Thoughts<\/h2>\n<p>Knowing when to employ these popular ad sizes will help ensure you\u2019re getting the most revenue available for your site \u2014 as part of a comprehensive monetization strategy. If you need help with ad optimization or are looking to upgrade from AdSense, OKO offers a fully managed solution for publishers, you can find out more <a href=\"https:\/\/oko.uk\/publishers\">here<\/a>.<\/p>\n<p>If you\u2019d like an audit of your site\u2019s performance, you can <a href=\"https:\/\/oko.net\/contact\" target=\"_blank\" rel=\"noopener\">contact us<\/a> today. Or, to stay up to date on our latest posts to help you out with managing your site\u2019s performance, check out our <a href=\"https:\/\/oko.net\/blog\" target=\"_blank\" rel=\"noopener\">blog<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are new to ad monetization and are setting up AdSense on your website, or you already have ads on your site and<\/p>\n","protected":false},"author":1,"featured_media":9226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[11,12],"class_list":["post-8065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-optimisation","tag-admanager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What are the top performing Ad Sizes &amp; Placements in Google Ad Manager? 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