{"id":7184,"date":"2023-02-09T13:37:43","date_gmt":"2023-02-09T13:37:43","guid":{"rendered":"https:\/\/oko.uk\/?p=7184"},"modified":"2023-02-09T13:37:43","modified_gmt":"2023-02-09T13:37:43","slug":"how-to-activate-first-party-data-strategy-for-publishers","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/how-to-activate-first-party-data-strategy-for-publishers\/","title":{"rendered":"What is a Customer Data Platform?"},"content":{"rendered":"

What is a customer data platform?<\/span> If you\u2019re finding yourself asking this question you\u2019re at the right place. With this platform, publishers can earn incredible insights into their ad management needs through the collection of current customer data. This has traditionally been obtained through third-party data collection methods, with a number of platforms and services available for publishers to choose from in order to fine-tune their targeting. But as technology advances, so do data collection methods. Unfortunately, this has led to a huge loss of security over the years, with some corporations like Facebook having to answer for their <\/span>illegal collection of third-party data<\/span><\/a>.\u00a0<\/span><\/p>\n

As the lines of third-party data collection become continuously blurred, there are rising concerns among publishers and consumers alike. Why and how is data being collected? How can publishers continue to collect data without compromising the security or safety of their users? These questions have driven advertisers across all industries to create better first-party data collection systems which offer transparency and personalization beyond what automated third-party data collection services can do. And that is what has driven us at OKO and Insticator to develop a unique supply-side platform that uses <\/span>secure first-party data collection tools<\/span><\/a>.\u00a0<\/span><\/p>\n

Below, we are going to talk about what exactly the <\/span>customer data platform definition<\/span> is, the <\/span>benefits of a customer data platform<\/span>, and how you might be able to utilize a customized data platform to securely and efficiently collect the data that matters most to the future of your website.\u00a0<\/span><\/p>\n

Customer Data Platform Definition and Uses<\/strong><\/h2>\n

While third-party collection methods through the use of cookies used to be all the rage, there is no longer enough security or privacy to guarantee good results this way. And with Google deciding to <\/span>get rid of cookies on Chrome<\/span><\/a> altogether, it\u2019s only natural that an increasing number of publishers are looking to personalized customer data platforms to help them gain the most effective information. But <\/span>what is a customer data platform<\/span>, exactly?\u00a0<\/span><\/p>\n

Also known as a CDP, the <\/span>customer data platform definition<\/span> is any kind of software built specifically for capturing, managing, organizing, and analyzing the customer data that comes from a publisher\u2019s own first-party ads. Many dynamic CDPs take this a step further to process and track each piece of data, using it to predict trends and come up with forecasts that can help publishers make the right moves in the future.\u00a0<\/span><\/p>\n

Why Are Publishers Using CDPs?<\/b>\u00a0<\/b><\/h3>\n

There are many <\/span>benefits of a customer data platform<\/span>. As the value of first-party insights starts to grow, so does the demand for <\/span>fully managed web monetization<\/span><\/a> solutions. Using advanced software technology, data can be synced and processed faster than ever before. This brings companies much closer to understanding their ideal target audience, inspiring new types of content engagement to keep website impressions high.\u00a0<\/span><\/p>\n

Are Customer Data Platforms Secure?\u00a0<\/b><\/h2>\n

By marrying many different types of data into the same overarching database, publishers can easily access a wealth of information that will help improve their audience targeting methods. One of the biggest differences between first and third-party data is the act of anonymity: third-party methods rely on collecting a user\u2019s personal information and targeting ads to that specific person in the future, while first-party data collection services completely anonymize and automate the process of data collection so it cannot be traced back to any one user.\u00a0<\/span><\/p>\n

What Types of First-Party Data Do CDPs Collect?\u00a0<\/b><\/h2>\n

The data collected through a CDP is then used to create a profile of the ideal target audience, which can give publishers and advertisers better ideas for ad placement, type, formatting, and space. There are typically four major \u201ccategories\u201d of data that most CDPs look for and collect, including:<\/span><\/b><\/p>\n