{"id":5762,"date":"2020-04-23T10:32:03","date_gmt":"2020-04-23T09:32:03","guid":{"rendered":"https:\/\/oko.uk\/?p=5762"},"modified":"2020-04-23T10:32:03","modified_gmt":"2020-04-23T09:32:03","slug":"report-metrics","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/","title":{"rendered":"A Guide to Google Ad Manager Report Metrics"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Google Ad Manager\u2019s reporting functionality is undoubtedly powerful &#8211; the sheer number of metrics on offer can be overwhelming.\u00a0 Over time, publishers tend to find their own group of core metrics to focus on, but there are a few <\/span><a href=\"https:\/\/support.google.com\/admanager\/table\/7568664?hl=en\"><span style=\"font-weight: 400\">report metrics<\/span><\/a><span style=\"font-weight: 400\"> that are most commonly used and useful to understand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ve split the core metrics into three categories to help identify their value:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Inventory Figures<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Revenue Data\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Potential Opportunities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/support.google.com\/admanager\/table\/7568664?hl=en\"><span style=\"font-weight: 400\">report metrics<\/span><\/a><span style=\"font-weight: 400\"> below can be found by navigating to the \u2018Report\u2019 tab on the <\/span><a href=\"https:\/\/admanager.google.com\/\"><span style=\"font-weight: 400\">Google Ad Manager<\/span><\/a><span style=\"font-weight: 400\"> user interface and clicking \u2018New Report.\u2019\u00a0 Under the \u2018Metrics\u2019 section, click \u2018All\u2019 and tick the boxes of the metrics you\u2019d like to view.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7256 size-full\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2020\/04\/google-ad-manager-reporting-metrics-overview.png\" alt=\"Google Ad Manager Reporting Metrics Overview\" width=\"1535\" height=\"788\" \/><\/p>\n<h2><b>Inventory Report Metrics in Google Ad Manager<\/b><\/h2>\n<h3><b>Total ad requests<\/b><\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> Each time a user visits your site, this triggers a request for ads to be displayed. An ad request is reported each time the request was sent, regardless of whether an ad was returned. The total ad request metric, as the name suggests, refers to the total number of times an ad is requested.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> You can obtain this metric by running a report in Google Ad Manager and ticking \u2018total ad requests\u2019 under the \u2018Total\u2019 heading.<\/span><\/p>\n<h3>Total Impressions<\/h3>\n<p><b>What are they:<\/b><span style=\"font-weight: 400\"> This metric represents the total number of impressions from the Google Ad Manager server, Ad Exchange, AdSense and yield group partners. Google counts an impression each time an ad creative is rendered to the user\u2019s device, regardless of whether the creative fully downloads and is viewed by the user.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Impression tracking is fundamental in digital advertising as this allows advertisers to measure the performance of ad campaigns. GAM publishers are also paid per thousand impressions (CPM).<\/span><\/p>\n<p><b>How to find them:<\/b><span style=\"font-weight: 400\"> This metric can be viewed when generating a new report in Google Ad Manager and ticking \u2018Total impressions\u2019 under the \u2018Total\u2019 headin<\/span><\/p>\n<h3>Total Active View % Viewable Impressions<\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> This metric measures the percentage of impressions that are considered as viewable out of all impressions that are deemed as measurable by Google\u2019s Active View. Impressions are deemed as viewable if they meet the following criteria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">50% of the ad is visible in the browser for a minimum of 1 second.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If the ad is large, at least 30% of the ad but be visible for a minimum of 1 second.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For in-stream video ads, at least 50% of the ad must be visible in the browser for a minimum of 2 seconds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Viewability is important to advertisers because they want to be certain that their ads are actually being seen to ensure they are maximizing their ROI.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> This metric can be viewed by generating a new report in Google Ad Manager and ticking \u2018total active view % viewable impressions\u2019 under the \u2018Total\u2019 heading. Google calculates this percentage by dividing viewable impressions by measurable impressions and multiplying the figure by 100.<\/span><\/p>\n<h2><b>Revenue Report Metrics in Google Ad Manager<\/b><\/h2>\n<h3><b>Total CPM and CPC revenue<\/b><\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> CPM stands for \u2018Cost per mille\u2019 and refers to the figure that publishers are paid by advertisers per 1000 impressions. CPC stands for cost-per-click and refers to the amount publishers are paid per click on an ad displayed on their website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The total CPM and CPC revenue is a useful metric that\u2019s based on the total amount of revenue generated from units served by the GAM server, AdSense, Ad Exchange and third-party mediation networks. The CPC metric alone is useful for publishers that are mostly trafficking AdSense.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> This metric can be obtained by running a report in Google Ad Manager and ticking \u2018total CPM and CPC revenue\u2019 under the \u2018Total\u2019 heading.<\/span><\/p>\n<h3>Total CPM, CPC, CPD and vCPM revenue<\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> We\u2019ve already discussed CPM and CPC, but what is CPD and vCPM? CPD stands for Cost per day and is a payment model that enables advertisers to pay publishers to display ads on their site on a day-by-day basis. Viewable Cost per mille (vCPM) is the cost per thousand viewable impressions shown to users. A viewable impression is an ad creative that is actually visible to a user.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some advertisers run campaigns that have viewable impression-based objectives because they want to make sure that their ads are actually being seen. Therefore, vCPM is used when advertisers run viewable impression-based campaigns. This metric calculates the total CPM, CPC, CPD and vCPM revenue earned from Ad Manager, AdSense, Ad Exchange and other third-party demand partners.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> This metric can be obtained by running a report in Google Ad Manager and ticking \u2018total CPM, CPC, CPD and eCPM revenue\u2019 under the \u2018Total\u2019 heading.<\/span><\/p>\n<h3><b>Total average eCPM<\/b><\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> eCPM is an acronym for effective cost per mille. Total average eCPM enables you to measure the average performance of various ad units based on revenue and use the results as a benchmark when experimenting. The higher the average eCPM, the more money earned.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> eCPM is calculated by dividing total revenue by total impressions and multiplying by 1000. You can obtain this metric by running a report in Google Ad Manager and ticking \u2018total average eCPM\u2019 under the \u2018Total\u2019 heading.<\/span><\/p>\n<h2><b>Opportunity Report Metrics in Google Ad Manager<\/b><\/h2>\n<h3>Unfilled Impressions<\/h3>\n<p><b>What are they: <\/b><a href=\"https:\/\/oko.uk\/blog\/unfilled-impressions-ad-manager\"><span style=\"font-weight: 400\">Unfilled impressions<\/span><\/a><span style=\"font-weight: 400\"> are ad requests for which Google Ad Manager was not able to serve a line item, usually because no ads were eligible to serve. This type of unfilled impression represents lost revenue for a true impression. Unfilled impressions can also occur when ad units are defined but not displayed. This type of unfilled impression does not represent immediately lost revenue but can bring down your viewability, skew reporting and trigger invalid traffic warnings.<\/span><\/p>\n<p><b>How to find them:<\/b><span style=\"font-weight: 400\"> In Google Ad Manager, there are two ways of finding unfilled impressions. The first is to view the demand comparison card in the Google Ad Manager homepage, which shows unfilled impressions as a green line on the chart. The second way is to generate a new report in Google Ad Manager and then tick the \u2018unfilled impressions\u2019 metric under the \u2018Total\u2019 heading. Google calculates the number of unfilled impressions by subtracting the total code served count from the total number of ad requests.<\/span><\/p>\n<h3>Total fill rate<\/h3>\n<p><strong>What is it:\u00a0<\/strong>Fill rate is measured in terms of percentage and refers to the number of ads that were successfully served on-page.\u00a0 It is an important metric because every ad opportunity that does not get filled represents a loss of potential earnings. A higher fill rate will lead to more ad revenue.<\/p>\n<p><strong>How to find it: <\/strong>You can find out your total fill rate by generating a new report in Google Ad Manager and ticking &#8216;total fill rate&#8217; under the &#8216;Total&#8217; heading. Total fill rate is calculated by dividing the total number of impressions by the total number of ad requests.<\/p>\n<h3>Total unmatched ad requests<\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> Fill rate is measured in terms of percentage and refers to the number of ads that were successfully served on-page.\u00a0 It is an important metric because every ad opportunity that does not get filled represents a loss of potential earnings. A higher fill rate will lead to more ad revenue.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> You can find out your total fill rate by generating a new report in Google Ad Manager and ticking \u2018total fill rate\u2019 under the \u2018Total\u2019 heading. Total fill rate is calculated by dividing the total number of impressions by the total number of ad requests.<\/span><\/p>\n<h3><b>Total unmatched ad requests<\/b><\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> Unmatched ad requests are ad requests that go unfilled because no ads are eligible to serve. These result in either a backup ad being shown, or blank ad space which leads to a loss of potential earnings. This metric accounts for the total number of unmatched ad requests.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> You can find out the total number of unmatched ad requests by generating a report in Google Ad Manager and ticking \u2018total unmatched ad requests\u2019 under the \u2018Total\u2019 heading.<\/span><\/p>\n<h3>Impressions not competing<\/h3>\n<p><b>What is it:<\/b><span style=\"font-weight: 400\"> This metric measures the total eligible Ad Exchange impressions for the network minus impressions competing in Ad Exchange for the network. Ad Exchange impressions are the total number of impressions delivered by the Ad Exchange. It is an important metric to look into as it can often represent a potential lost revenue opportunity. This figure represents impressions that could have been eligible for Ad Exchange in dynamic allocation but are not competing against Ad Exchange.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is usually because the impressions were set under a line item type that is not competing against Ad Exchange, such as house ads or sponsorship ads. If this figure is high, ensure you understand line item priorities in order to maximize your revenue.<\/span><\/p>\n<p><b>How to find it:<\/b><span style=\"font-weight: 400\"> This metric can be viewed by generating a new report in Google Ad Manager and ticking \u2018impressions not competing\u2019 under the \u2018Dynamic allocation opportunity\u2019 heading. Impressions not competing can be expressed as a percentage as well as a total, however, the total figure gives a better indication of the size of the lost revenue opportunity.<\/span><\/p>\n<p><b>What\u2019s next:<\/b><span style=\"font-weight: 400\"> Now that you\u2019ve gotten the rundown on how all of these metrics work, all you need is a platform that can compile these reports for you whenever you need them \u2014 and help you make those numbers work for you. OKO\u2019s full ad management platform can help you collect, optimize, and monetize these numbers with ease, allowing you to spend more time focusing on other parts of your business. To find out more, go to <\/span><a href=\"https:\/\/oko.uk\/contact\"><span style=\"font-weight: 400\">https:\/\/oko.uk\/contact<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ad Manager\u2019s reporting functionality is undoubtedly powerful &#8211; the sheer number of metrics on offer can be overwhelming.\u00a0 Over time, publishers tend to<\/p>\n","protected":false},"author":1,"featured_media":9246,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[12],"class_list":["post-5762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-admanager"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Google Ad Manager Report Metrics | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Google Ad Manager Report Metrics | Supply-Side Platform | COOL Media (formerly OKO Digital)\" \/>\n<meta property=\"og:description\" content=\"Google Ad Manager\u2019s reporting functionality is undoubtedly powerful &#8211; the sheer number of metrics on offer can be overwhelming.\u00a0 Over time, publishers tend to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"Supply-Side Platform\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T09:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2020\/04\/google-ad-manager-reporting-metrics-overview-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pavlo.shyian@sigma.software\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pavlo.shyian@sigma.software\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/\"},\"author\":{\"name\":\"pavlo.shyian@sigma.software\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"headline\":\"A Guide to Google Ad Manager Report Metrics\",\"datePublished\":\"2020-04-23T09:32:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/\"},\"wordCount\":1611,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/google-ad-manager-reporting-metrics-overview-1.jpg\",\"keywords\":[\"Google Ad Manager\"],\"articleSection\":[\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/\",\"name\":\"A Guide to Google Ad Manager Report Metrics | Supply-Side Platform | COOL Media (formerly OKO Digital)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/google-ad-manager-reporting-metrics-overview-1.jpg\",\"datePublished\":\"2020-04-23T09:32:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/google-ad-manager-reporting-metrics-overview-1.jpg\",\"contentUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/04\\\/google-ad-manager-reporting-metrics-overview-1.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Google Ad Manager Reporting Metrics Overview\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/report-metrics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Guide to Google Ad Manager Report Metrics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#website\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/\",\"name\":\"Supply-Side Platform\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\",\"name\":\"pavlo.shyian@sigma.software\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"caption\":\"pavlo.shyian@sigma.software\"},\"sameAs\":[\"https:\\\/\\\/cool.co\"],\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/author\\\/pavlo-shyiansigma-software\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Guide to Google Ad Manager Report Metrics | Supply-Side Platform | COOL Media (formerly OKO Digital)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/","og_locale":"en_US","og_type":"article","og_title":"A Guide to Google Ad Manager Report Metrics | Supply-Side Platform | COOL Media (formerly OKO Digital)","og_description":"Google Ad Manager\u2019s reporting functionality is undoubtedly powerful &#8211; the sheer number of metrics on offer can be overwhelming.\u00a0 Over time, publishers tend to","og_url":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/","og_site_name":"Supply-Side Platform","article_published_time":"2020-04-23T09:32:03+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2020\/04\/google-ad-manager-reporting-metrics-overview-1.jpg","type":"image\/jpeg"}],"author":"pavlo.shyian@sigma.software","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pavlo.shyian@sigma.software","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/#article","isPartOf":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/"},"author":{"name":"pavlo.shyian@sigma.software","@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"headline":"A Guide to Google Ad Manager Report Metrics","datePublished":"2020-04-23T09:32:03+00:00","mainEntityOfPage":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/"},"wordCount":1611,"commentCount":0,"image":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2020\/04\/google-ad-manager-reporting-metrics-overview-1.jpg","keywords":["Google Ad Manager"],"articleSection":["Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/","url":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/","name":"A Guide to Google Ad Manager Report Metrics | Supply-Side Platform | COOL Media (formerly OKO Digital)","isPartOf":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/#primaryimage"},"image":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2020\/04\/google-ad-manager-reporting-metrics-overview-1.jpg","datePublished":"2020-04-23T09:32:03+00:00","author":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"breadcrumb":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/#primaryimage","url":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2020\/04\/google-ad-manager-reporting-metrics-overview-1.jpg","contentUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2020\/04\/google-ad-manager-reporting-metrics-overview-1.jpg","width":1600,"height":900,"caption":"Google Ad Manager Reporting Metrics Overview"},{"@type":"BreadcrumbList","@id":"https:\/\/cool.co\/supply-side-platform-home\/report-metrics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cool.co\/supply-side-platform-home\/"},{"@type":"ListItem","position":2,"name":"A Guide to Google Ad Manager Report Metrics"}]},{"@type":"WebSite","@id":"https:\/\/cool.co\/supply-side-platform-home\/#website","url":"https:\/\/cool.co\/supply-side-platform-home\/","name":"Supply-Side Platform","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cool.co\/supply-side-platform-home\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517","name":"pavlo.shyian@sigma.software","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","caption":"pavlo.shyian@sigma.software"},"sameAs":["https:\/\/cool.co"],"url":"https:\/\/cool.co\/supply-side-platform-home\/author\/pavlo-shyiansigma-software\/"}]}},"_links":{"self":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts\/5762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/comments?post=5762"}],"version-history":[{"count":0,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts\/5762\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/media\/9246"}],"wp:attachment":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/media?parent=5762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/categories?post=5762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/tags?post=5762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}