{"id":297,"date":"2014-12-22T08:20:43","date_gmt":"2014-12-22T08:20:43","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=297"},"modified":"2014-12-22T08:20:43","modified_gmt":"2014-12-22T08:20:43","slug":"why-you-shouldnt-be-encouraging-ad-clicks","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/why-you-shouldnt-be-encouraging-ad-clicks\/","title":{"rendered":"Why you shouldn’t be encouraging ad clicks"},"content":{"rendered":"

The most common occurrence of people being accused of encouraging clicks is the choice of words next to their ads. Many site owners like to write \u2018Help support our site, click on our sponsors!\u2019 or \u2018Support us\u2019 when in reality the only Google approved choices are \u2018sponsored links\u2019 or \u2018advertisements\u2019, nothing else.<\/p>\n

It is also against the rules to write messages such as \u2018all of our AdSense revenue goes to charity\u2019 as, even if genuine,\u00a0this is a way of pulling strings to get users to click your ads and most probably means that the users aren\u2019t actually interested in the advert itself. If you have any\u00a0‘encouraging messages’ next to the ads on your site,\u00a0it will not be long before you\u00a0receive an email from Google asking you to change it.<\/p>\n

Ads are not allowed to be placed in floating box scripts that follow the user as they scroll up\/down or move their mouse. This is because it is distracting and attracts attention away from the main content, it may also lead to invalid clicks when they try and close the floating box.<\/p>\n

Another common reason people are receiving the dreaded Google warning email is because they are causing the lines between content\/images and adverts to blur a little too much. For example, if you had a list of products on your website, each one having their own image, then you had an advert directly underneath, it may cause confusion for the user and they may click the ad instead of the image causing invalid clicks.<\/p>\n

\"C15A4E7D87E3615AD2296A371352812FA8C8\"<\/p>\n

The above image shows exactly how misleading this type of layout can be. Users see a group of pictures with \u2018book a hotel tonight\u2019 directly underneath and just assume that the two are related, which they aren\u2019t.<\/p>\n

These are just a few explanations as to why users can\u2019t encourage clicks but it all comes down to one simple reason: Google, in order to best protect its advertisers interest, only wants genuine clicks on adverts where the user is interested in the product\/service and has no other motive than that.<\/p>\n

So what does Google count as \u2018Encouraging Clicks\u2019? These\u00a0are the official guidelines from\u00a0the\u00a0AdSense programme policies<\/a>\u00a0page.<\/p>\n","protected":false},"excerpt":{"rendered":"

The most common occurrence of people being accused of encouraging clicks is the choice of words next to their ads. Many site owners like<\/p>\n","protected":false},"author":1,"featured_media":298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[14],"class_list":["post-297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-policy"],"acf":[],"yoast_head":"\nWhy you shouldn't be encouraging ad clicks | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/why-you-shouldnt-be-encouraging-ad-clicks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you shouldn't be encouraging ad clicks | Supply-Side Platform | COOL Media (formerly OKO Digital)\" \/>\n<meta property=\"og:description\" content=\"The most common occurrence of people being accused of encouraging clicks is the choice of words next to their ads. 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