{"id":232,"date":"2014-04-22T07:59:52","date_gmt":"2014-04-22T06:59:52","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=232"},"modified":"2014-04-22T07:59:52","modified_gmt":"2014-04-22T06:59:52","slug":"10-common-adsense-pitfalls","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/10-common-adsense-pitfalls\/","title":{"rendered":"10 Common AdSense Pitfalls"},"content":{"rendered":"

The road to AdSense success may or may not be paved with gold, but it definitely has a few pitfalls to catch out the unwary traveller. Here are 10 of the most common AdSense pitfalls that I\u2019ve encountered in my 10 year AdSense career:<\/p>\n

1.\u00a0Ignoring policy information<\/h2>\n

Who actually reads terms and conditions? As an AdSense publisher you really should. Your agreement with AdSense is that you are guaranteeing to meet certain standards on any content that you show ads against. When you fail to meet those standards, advertisers get upset with Google. When that happens, Google gets upset with you, which is never a good thing. Read the policy: It\u2019s your job to uphold it.<\/p>\n

2. Expecting forgiveness<\/h2>\n

This one usually goes hand in hand with ignoring policy. Many publishers assume that Google will operate a \u201cthree strikes\u201d system for policy violation, which isn\u2019t the case. Whilst warnings for minor issues might be the norm, Google frequently suspend or terminate accounts that are failing to meet their contractual requirements. AdSense<\/a> publishing is a business. If you break the contract, you can expect repercussions.<\/p>\n

3. Failing to optimise<\/h2>\n

AdSense is so easy to set up that many people simply install it and sit back to wait for the payouts. With plugins for popular CMS like WordPress making it even easier, publishers often fail to experiment with formats and placements to maximise their earnings. The only way to find the best combination of ads and placement for your site is to try alternatives.<\/p>\n

4. Chasing one metric<\/h2>\n

It\u2019s all too easy to get fixated with chasing one metric \u2013 be it CTR, CPC or even RPM. Focusing on a single metric rarely leads to sustainable success. If you honestly can only focus on one number make it related to either traffic or user satisfaction.\u00a0 Blindly pushing for ever higher AdSense performance can result in turning users away and lowering long term earnings.<\/p>\n

5. Fail to take responsibility for what your users post<\/h2>\n

As an AdSense publisher, you are responsible for all content that you place alongside ads, not just the content that you publish yourself. If you allow users to post content to your websites then it is your responsibility to ensure that AdSense ads are only shown alongside content that is compliant with AdSense policies. This includes forums posts and blog comments. See also \u201cExpecting forgiveness\u201d<\/p>\n

6. Monetizing the effort of others<\/h2>\n

There is a contingent of prospective publishers who see AdSense as a source of money for nothing. The most common AdSense implementation is called \u201cAdSense for content\u201d and original content of value is expected. Curating the intellectual property of others and peppering it with AdSense doesn\u2019t count.<\/p>\n

7. Mistaking \u201clegal\u201d for \u201callowed\u201d<\/h2>\n

Just like any other business arrangement, participation in the AdSense Publisher Programme is governed by the terms of a contract. Contracts exist to set boundaries that are not already covered explicitly by law. Google set rules so they have a quality ad network that is attractive to advertisers and not simply legal.<\/p>\n

8. Trick of coax users into clicking<\/h2>\n

Encouraging invalid clicks, in any form, has to be the quickest way to get an account banned. Google, rightly, has very little tolerance for publishers trying to defraud their advertisers and they will act quickly and decisively when this is spotted. There are numerous ways to cross this line, some blatant, some less overtly dishonest, so it\u2019s good to familiarise yourself with exactly where Google draw the line.<\/p>\n

9.\u00a0Thinking too short term<\/h2>\n

Running successful websites isn\u2019t a short term game. Even publishers who focus on \u00a0short term websites need to plan for the longer term at account level. \u00a0Webmaster forums are full or prospective publishers asking what \u201chigh paying niche\u201d they should launch a site into. The truth is that great sites in any niche can pay well. If the sole motivation for building a website is the ad revenue it can generate then it can be hard to build the best site for the long term.<\/p>\n

10. Taking your eye off the traffic<\/h2>\n

I\u2019m frequently asked by publishers \u201cHow can I improve my AdSense earnings?\u201d Considering that this often happens in at a conference and it asked by someone who runs a website that I have never even looked at, there is only one answer I can give with confidence every time: \u201cGet more traffic\u201d.<\/p>\n

Traffic isn\u2019t everything of course, but it is the universal factor that will increase overall earnings to every website. Yes, you do need to optimise AdSense performance, but never at the expense of traffic.<\/p>\n","protected":false},"excerpt":{"rendered":"

The road to AdSense success may or may not be paved with gold, but it definitely has a few pitfalls to catch out the<\/p>\n","protected":false},"author":1,"featured_media":6181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[13,14],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-adsense","tag-policy"],"acf":[],"yoast_head":"\n10 Common AdSense Pitfalls & How to Resolve Them | OKO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/10-common-adsense-pitfalls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 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