{"id":1684,"date":"2017-01-25T09:17:07","date_gmt":"2017-01-25T09:17:07","guid":{"rendered":"http:\/\/oko.uk\/?p=1684"},"modified":"2017-01-25T09:17:07","modified_gmt":"2017-01-25T09:17:07","slug":"dealing-dfp-malvertising-notifications","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/dealing-dfp-malvertising-notifications\/","title":{"rendered":"Dealing with DFP Malvertising notifications"},"content":{"rendered":"<p><span style=\"font-weight: 400\">When Google emails you with the subject line \u201cOpen immediately: Malvertising notification\u201d it tends to get your attention. A growing number of publishers have been receiving emails just like that and are not always sure the cause of the urgent notice warning about policy violations.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Any warning of a policy violation by Google ( or DoubleClick ) deserves immediate attention. The good news is that these malvertising notices are generally easy to deal with.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">What the Malvertising notices mean<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Malware is unwanted software that causes deliberate problems for users, such as spyware and viruses. When this is served via advertising systems it is called Malvertising. \u00a0Google tries to prevent the spread of malware in general, and is particularly against their systems being used to promote it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you receive a Malvertising notification from DoubleClick it means that your DFP installation has been used to promote malware. \u00a0This can happen either because you have served an ad that contains malware or because you served an ad that links to a site distributing malware. It doesn\u2019t mean that your website is compromised.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How you could be distributing malware without knowing it<\/span><\/h2>\n<p><span style=\"font-weight: 400\">You could unwittingly serve malvertising\u00a0if a \u201cbad advertiser\u201d booked an ad with you and used that to either link to a malware site, or even serve bad script as part of the creative. In practice this is rare though. More usually the malware is linked to an ad that is being served by another ad network.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not all ad networks are as successful at (or as dedicated to) blocking malvertising. Even those that are rigorous in scanning the content of ads may have less control over the contents of the landing pages. \u00a0Controlling malware end-to-end is a resource intensive and difficult job and the fact is that some networks have a poor track record with this and frequently let problems through. <\/span><\/p>\n<h2><span style=\"font-weight: 400\">What to do if you receive a Malvertising\u00a0notice <\/span><\/h2>\n<p><span style=\"font-weight: 400\">The Malware notifications explain which line item is affected and that line item will be disabled when the notice is sent. \u00a0If you are happy not to serve that line item then you simply need to check that the impressions are being picked up by another line. We\u2019d also recommend checking for other line items coming from the same source, but no further action is required to meet policy requirements. <\/span><\/p>\n<p><span style=\"font-weight: 400\">If the notice relates to creatives from an ad network that you want to continue to work with then this is an issue that you need to address with that network to ensure that the ads they serve are not going to result in harm to your users.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How to prevent the problem in the future<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The best defence against future Malware notifications is to be selective with the ad partners that you choose to run. \u00a0At OKO we reject far more potential partners than we choose to work with and one of the key considerations is the security and protection that the network offer. When you run ads on your site you are trusting the advertisers with your audience and the sad fact is that not every firm offering ads deserves that trust.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Is this Google just trying to control who\u2019s ads I run?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">There has been some criticism that Malvertising notifications are being used by Google to \u201clandgrab\u201d inventory. It\u2019s true that they do benefit: \u00a0By pausing line items that serve competitors, Google will often pick up the extra impressions in DFP so earn more. They are however only pausing line items that have potentially put users at risk. Most publishers wouldn\u2019t want to be seen to be serving Malvertising to their users, so it is not surprising that Google also take steps to stop malvertising being served through their platform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Malvertising and trust in ads is a common reason why users turn to using ad blockers. \u00a0Tackling these issues is important to ensure trust in ad supported websites.<\/span><\/p>\n<p><strong>An example Malvertising notification<\/strong><\/p>\n<blockquote><p><span style=\"font-weight: 400\">Hello,<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our system has detected activity which may violate Google policies in one\u00a0<\/span>or more of your DoubleClick for Publishers line items. The reasons are\u00a0<span style=\"font-weight: 400\">listed below:<\/span><\/p>\n<p><span style=\"font-weight: 400\">To ensure the safety and security of our users, we&#8217;ve disapproved your ad\u00a0<\/span>because we&#8217;ve determined that your ad hosts or distributes malicious\u00a0<span style=\"font-weight: 400\">software.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Although certain bad advertisers may intentionally distribute malicious\u00a0<\/span>software, there are many cases where the webmaster or advertiser is unaware\u00a0<span style=\"font-weight: 400\">of the dangerous link because:<\/span><\/p>\n<p><span style=\"font-weight: 400\">1) The ad was compromised.<br \/>\n<\/span><span style=\"font-weight: 400\">2) The ad doesn&#8217;t monitor for malicious user-contributed content.<br \/>\n<\/span><span style=\"font-weight: 400\">3) The ad displays content from an ad network that has an advertiser\u00a0<\/span><span style=\"font-weight: 400\">distributing malicious software.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google uses its own criteria, procedures, and tools to identify and disable\u00a0<\/span><span style=\"font-weight: 400\">ads that distribute malware. To run your ad, follow these instructions to\u00a0<\/span><span style=\"font-weight: 400\">check your computer for malware, remove all malicious code from your ad,\u00a0<\/span><span style=\"font-weight: 400\">and submit your ads for review: <\/span><\/p>\n<p><a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/1308246\"><span style=\"font-weight: 400\">https:\/\/support.google.com\/adwordspolicy\/answer\/1308246<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">As a result, the following creatives have been disabled:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Order: [xxxxxxxxxxxxxxx]<br \/>\n<\/span><span style=\"font-weight: 400\">Line Item: [xxxxxxxxxxxxxxx]<br \/>\n<\/span><span style=\"font-weight: 400\">Creative: [xxxxxxxxxxxxxxx]<br \/>\n<\/span><span style=\"font-weight: 400\">Advertiser: [xxxxxxxxxxxxxxx]<\/span><\/p>\n<p><span style=\"font-weight: 400\">The affected line items will remain disabled until the creatives have been\u00a0<\/span><span style=\"font-weight: 400\">cleared by our system. If the line items or creatives haven&#8217;t been\u00a0<\/span><span style=\"font-weight: 400\">disabled, please disable them immediately. Follow up with the third party\u00a0<\/span><span style=\"font-weight: 400\">that provided you with the creative code to let them know that we&#8217;ve\u00a0<\/span><span style=\"font-weight: 400\">detected a problem. Once they&#8217;ve corrected the problem, DFP will detect\u00a0<\/span><span style=\"font-weight: 400\">that the creatives are safe and send you an email to let you know that you\u00a0<\/span><span style=\"font-weight: 400\">can re-enable the creatives and line items.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The DoubleClick Team<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>When Google emails you with the subject line \u201cOpen immediately: Malvertising notification\u201d it tends to get your attention. A growing number of publishers have<\/p>\n","protected":false},"author":1,"featured_media":1685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[18],"class_list":["post-1684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-dfp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dealing with DFP Malvertising notifications | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"description\" content=\"DFP Malvertising notification &amp; what do to if you receive an alert\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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