{"id":1659,"date":"2016-12-12T10:13:42","date_gmt":"2016-12-12T10:13:42","guid":{"rendered":"http:\/\/oko.uk\/?p=1659"},"modified":"2016-12-12T10:13:42","modified_gmt":"2016-12-12T10:13:42","slug":"adsense-policy-gets-more-granular","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/","title":{"rendered":"AdSense policy gets more granular"},"content":{"rendered":"

There has been a small, but important change to AdSense policy in the last week that has potential to bring significant change to the way policy is enforced. \u00a0The change itself is just a single word, so would be easy to miss: The word “Sites” has been changed to “Pages”.<\/p>\n

To understand the potential impact of this single-word policy change you need to look at the context:<\/p>\n

Original:<\/p>\n

Sites<\/span> <\/strong>with Google ads may not include or link to: [list of restricted content]<\/p><\/blockquote>\n

Changed around December 7th to:<\/p>\n

Pages\u00a0<\/span><\/strong>with Google ads may not include or link to: [list of restricted content]<\/p><\/blockquote>\n

(emphasis \u00a0mine). \u00a0The latest version of this can be see on this policy page<\/a> under “Content guidelines”.<\/p>\n

This is potentially significant and it removed a grey area of concern for publishers concerned that ad-serving could be disabled site-wide for an issue on a single page, as well as allowing ad serving in “safe” parts of a site that might have other content that is less advertiser friendly in other areas. \u00a0If this is a move towards more granular policy enforcement of content policy this would be in keeping with other developments that we are aware of as well as the general move towards greater openness and flexibility with policy that we have witnessed over the last couple of years.<\/p>\n","protected":false},"excerpt":{"rendered":"

There has been a small, but important change to AdSense policy in the last week that has potential to bring significant change to the<\/p>\n","protected":false},"author":1,"featured_media":1661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[13,14],"class_list":["post-1659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-adsense","tag-policy"],"acf":[],"yoast_head":"\nAdSense policy gets more granular | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdSense policy gets more granular | Supply-Side Platform | COOL Media (formerly OKO Digital)\" \/>\n<meta property=\"og:description\" content=\"There has been a small, but important change to AdSense policy in the last week that has potential to bring significant change to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/\" \/>\n<meta property=\"og:site_name\" content=\"Supply-Side Platform\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-12T10:13:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2016\/12\/policy-change.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"643\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"pavlo.shyian@sigma.software\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pavlo.shyian@sigma.software\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/\"},\"author\":{\"name\":\"pavlo.shyian@sigma.software\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"headline\":\"AdSense policy gets more granular\",\"datePublished\":\"2016-12-12T10:13:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/\"},\"wordCount\":225,\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/12\\\/policy-change.jpg\",\"keywords\":[\"Google AdSense\",\"Program Policy\"],\"articleSection\":[\"Publisher News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/\",\"name\":\"AdSense policy gets more granular | Supply-Side Platform | COOL Media (formerly OKO Digital)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/12\\\/policy-change.jpg\",\"datePublished\":\"2016-12-12T10:13:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/12\\\/policy-change.jpg\",\"contentUrl\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2016\\\/12\\\/policy-change.jpg\",\"width\":900,\"height\":643,\"caption\":\"Hand holding megaphone with blank speech bubble. Empty speech bubble for advertising warning announce. Speak shout to call announcing through a megaphone. Announcing the alarm to warn.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/adsense-policy-gets-more-granular\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdSense policy gets more granular\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#website\",\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/\",\"name\":\"Supply-Side Platform\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/#\\\/schema\\\/person\\\/560f05b9e421019c8159b150285a5517\",\"name\":\"pavlo.shyian@sigma.software\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g\",\"caption\":\"pavlo.shyian@sigma.software\"},\"sameAs\":[\"https:\\\/\\\/cool.co\"],\"url\":\"https:\\\/\\\/cool.co\\\/supply-side-platform-home\\\/author\\\/pavlo-shyiansigma-software\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AdSense policy gets more granular | Supply-Side Platform | COOL Media (formerly OKO Digital)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/","og_locale":"en_US","og_type":"article","og_title":"AdSense policy gets more granular | Supply-Side Platform | COOL Media (formerly OKO Digital)","og_description":"There has been a small, but important change to AdSense policy in the last week that has potential to bring significant change to the","og_url":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/","og_site_name":"Supply-Side Platform","article_published_time":"2016-12-12T10:13:42+00:00","og_image":[{"width":900,"height":643,"url":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2016\/12\/policy-change.jpg","type":"image\/jpeg"}],"author":"pavlo.shyian@sigma.software","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pavlo.shyian@sigma.software","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/#article","isPartOf":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/"},"author":{"name":"pavlo.shyian@sigma.software","@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"headline":"AdSense policy gets more granular","datePublished":"2016-12-12T10:13:42+00:00","mainEntityOfPage":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/"},"wordCount":225,"image":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2016\/12\/policy-change.jpg","keywords":["Google AdSense","Program Policy"],"articleSection":["Publisher News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/","url":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/","name":"AdSense policy gets more granular | Supply-Side Platform | COOL Media (formerly OKO Digital)","isPartOf":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/#primaryimage"},"image":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/#primaryimage"},"thumbnailUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2016\/12\/policy-change.jpg","datePublished":"2016-12-12T10:13:42+00:00","author":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517"},"breadcrumb":{"@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/#primaryimage","url":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2016\/12\/policy-change.jpg","contentUrl":"https:\/\/cool.co\/supply-side-platform-home\/wp-content\/uploads\/sites\/4\/2016\/12\/policy-change.jpg","width":900,"height":643,"caption":"Hand holding megaphone with blank speech bubble. Empty speech bubble for advertising warning announce. Speak shout to call announcing through a megaphone. Announcing the alarm to warn."},{"@type":"BreadcrumbList","@id":"https:\/\/cool.co\/supply-side-platform-home\/adsense-policy-gets-more-granular\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cool.co\/supply-side-platform-home\/"},{"@type":"ListItem","position":2,"name":"AdSense policy gets more granular"}]},{"@type":"WebSite","@id":"https:\/\/cool.co\/supply-side-platform-home\/#website","url":"https:\/\/cool.co\/supply-side-platform-home\/","name":"Supply-Side Platform","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cool.co\/supply-side-platform-home\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cool.co\/supply-side-platform-home\/#\/schema\/person\/560f05b9e421019c8159b150285a5517","name":"pavlo.shyian@sigma.software","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/915b509c0ee970a486962d4bc9f102ea4ebf29ea9fa4fc5ca6f12ac21b5cf3e9?s=96&d=mm&r=g","caption":"pavlo.shyian@sigma.software"},"sameAs":["https:\/\/cool.co"],"url":"https:\/\/cool.co\/supply-side-platform-home\/author\/pavlo-shyiansigma-software\/"}]}},"_links":{"self":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts\/1659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/comments?post=1659"}],"version-history":[{"count":0,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/posts\/1659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/media\/1661"}],"wp:attachment":[{"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/media?parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/categories?post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cool.co\/supply-side-platform-home\/wp-json\/wp\/v2\/tags?post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}