{"id":1308,"date":"2016-06-02T19:04:35","date_gmt":"2016-06-02T18:04:35","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=1308"},"modified":"2016-06-02T19:04:35","modified_gmt":"2016-06-02T18:04:35","slug":"sticky-ads-with-adsense-and-adx","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/sticky-ads-with-adsense-and-adx\/","title":{"rendered":"Sticky ads with AdSense and AdX"},"content":{"rendered":"<p>Sticky ads, those that don\u2019t scroll off the page as the user scrolls down, have always been popular with publishers.\u00a0 They\u2019re an efficient use of space and your ad-unit allowance and are good at catching the user\u2019s eye.\u00a0 With CPM ads on Google networks now <a href=\"https:\/\/oko.uk\/blog\/ad-viewability\" target=\"_blank\" rel=\"noopener noreferrer\">only paying on viewable<\/a> impressions, the benefits have only increased.<\/p>\n<p>Unfortunately, though, most AdSense publishers who use sticky ads are breaking policy and risking warnings, withheld earnings or worse.<\/p>\n<h2>What exactly is a sticky ad?<\/h2>\n<p>Sticky Ad is the name given to an ad placement that stays in place as the page scrolls. \u00a0Some are fixed completely.\u00a0 Others (often placed at the end of sidebar content) scroll until they are in view then stay in a fixed position as the user scrolls further down the page.<\/p>\n<p>Many wordpress themes and plugins now include these as an option, meaning that more publishers are trying out this type of placement.<\/p>\n<p>These ads are most commonly seen placed in sidebars. However placement at the bottom of the page on mobile can give the appearance of a mobile adhesion unit (page level ad) using a standard AdSense for Content ad.<\/p>\n<h2>Are sticky ads allowed in AdSense?<\/h2>\n<p>No. <a href=\"https:\/\/support.google.com\/admanager\/answer\/7246067?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">AdSense policy<\/a> is crystal clear on this point and publishers cannot claim that they don&#8217;t\u00a0know about the rule. The policy on sticky ads even goes as far as to warn that AdSense will take action when they spot sticky ads using AdSense.\u00a0 (There is a way to have sticky Google ads without breaking policy. Be sure to read on) .<\/p>\n<div id=\"attachment_1309\" style=\"width: 735px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1309\" class=\"wp-image-1309 size-full\" src=\"https:\/\/oko.uk\/wp-content\/uploads\/2016\/06\/adsensestickyunits.png\" alt=\"adsensestickyunits\" width=\"725\" height=\"140\" \/><p id=\"caption-attachment-1309\" class=\"wp-caption-text\">What AdSense policy says about sticky ads<\/p><\/div>\n<h2>Why are sticky ads not allowed<\/h2>\n<p>Official policy doesn&#8217;t explain the reasoning, just that they are banned.\u00a0 The reasoning is likely to be due to an increased chance of them causing accidental or unintentional clicks.\u00a0 Because AdSense pays per click they need to be sure that Advertisers only pay for intentional clicks.\u00a0 Placements that cause confusion or might pick up clicks by users trying to close or move them don&#8217;t\u00a0give value to advertisers.<\/p>\n<h2>How to run sticky ads within policy<\/h2>\n<p>Sticky ads are not a complete \u201cno-no\u201d to Google though.\u00a0 If you are approved to run ads through <a href=\"https:\/\/oko.uk\/adx\" target=\"_blank\" rel=\"noopener noreferrer\">AdX \u00a0(The DoubleClick Ad Exchange) <\/a>then you can indeed use them. There are restrictions, but popular implementations such as sticky skyscrapers are allowed and can work brilliantly. \u00a0AdX has a reputation as being only for the very largest publishers, but working with a company like OKO, puts AdX in reach for those with much more moderate traffic numbers. \u00a0AdX pays CPM not CPC; per impression rather than per click. It also allows publishers to declare whether they use methods such as sticky ads or automatically refreshing ad units. This means that advertisers can choose whether to advertise in such units of not, removing the issue.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1310 size-full\" src=\"https:\/\/oko.uk\/wp-content\/uploads\/2016\/06\/enable-sticky-ads.png\" alt=\"enable sticky ads\" width=\"496\" height=\"271\" \/><\/p>\n<p>The main requirements is that Sticky ads are declared, so that advertisers can choose whether or not they wish to target such units. \u00a0This is a simple declaration rule in AdX. \u00a0Other options are largely common sense: Sticky ad units are for desktop display, not mobile (Mobile anchor ads are better suited for mobile), they musn&#8217;t overlap content, can be a maximum of 300px wide and behave nicely when then scroll.<\/p>\n<p>Options like this, together with greater control and more advertising demand, mean that AdX can often bring considerable gains for publishers. Publishers that work with OKO are offered access to advantages that are typically reserved for larger publishers, such as AdX. Get in touch with one of our experts to see whether your site could be eligible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sticky ads, those that don\u2019t scroll off the page as the user scrolls down, have always been popular with publishers.\u00a0 They\u2019re an efficient use<\/p>\n","protected":false},"author":1,"featured_media":6179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[17,11,12,13],"class_list":["post-1308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-adx","tag-optimisation","tag-admanager","tag-adsense"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Sticky Ads with AdSense and Ad Exchange | OKO<\/title>\n<meta name=\"description\" content=\"Sticky ads are an ad type that sticks to the user&#039;s screen, regardless of where the user scrolls. 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