{"id":1062,"date":"2023-11-14T04:24:29","date_gmt":"2023-11-14T04:24:29","guid":{"rendered":"http:\/\/okodigital.wpengine.com\/?p=1062"},"modified":"2023-11-14T04:24:29","modified_gmt":"2023-11-14T04:24:29","slug":"tracking-inapp-browsers","status":"publish","type":"post","link":"https:\/\/cool.co\/supply-side-platform-home\/tracking-inapp-browsers\/","title":{"rendered":"Tracking the Facebook In-App Browser in Google Analytics"},"content":{"rendered":"<p>OKO\u2019s founder, Mat Bennett, once wrote about Facebook\u2019s in-app browser over on <a href=\"https:\/\/www.stateofdigital.com\/facebook-browser-biggest-browser-ignore\/\">State Of Digital<\/a>. There, he encouraged marketers and publishers to stop ignoring what is one of the most-popular and under-reported segments of browsers on the web: Facebook\u2019s in-app browser.<\/p>\n<p>If you\u2019re involved in marketing or monetizing a website that gets Facebook traffic, you\u2019d do well to read the piece in full. But in short, apps like Facebook now frequently open links in their own proprietary browser window, rather than funneling traffic through a web browser like Google Chrome or Firefox. This traffic goes unreported by analytics, might render differently, and could make a mess of your advertising revenue and cookie use.<\/p>\n<h2>In-app browsers, the hidden issue<\/h2>\n<p>The first step to dealing with the issue \u2014 as always \u2014 is to <a href=\"https:\/\/www.youtube.com\/watch?v=4Wz5IYneFmk\">measure it<\/a>.\u00a0 This is a challenge, as\u00a0 Google Analytics doesn\u2019t properly report on in-app browsers.\u00a0 Looking at Google Analytics might lead you to believe that only Safari users use in-app browsers, which is obviously not the case. In-app browsers (more-accurately called \u201cweb view windows\u201d) run as a child of whatever the user\u2019s primary browser is.\u00a0 Safari chooses to report this as \u2018Safari (in-app),\u2019 whereas other browsers don\u2019t differentiate.\u00a0 A Chrome user viewing your website in-app, for example, will simply show up as using Chrome, even though their experience might be quite different than if they were using the full browser.<\/p>\n<p>As in-app browsers can have a big impact on ad revenue, this is information that we want to be able to access when working with partners on website monetization. The first step\u00a0 is to plug this gap in Google Analytics.\u00a0 We\u2019ll do this using Custom Dimensions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1065\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2016\/02\/in-app-browsershare.png\" alt=\"in-app browsershare\" width=\"456\" height=\"356\" \/><\/p>\n<h2><\/h2>\n<h2>Custom Dimensions for In-App Browsers<\/h2>\n<p>Custom Dimensions are a handy feature on Google Analytics that\u2019s perfect for jobs like this.\u00a0 <a href=\"https:\/\/support.google.com\/analytics\/answer\/2709829?hl=en\">Adding a custom dimension of in-app browsers<\/a> will allow you to start tallying up any users of in-app browsers that we are interested in tracking. Here\u2019s how:<\/p>\n<h3>In Google Analytics<\/h3>\n<ol>\n<li>Switch to the property where the data will be saved<\/li>\n<li>Click Admin, then select Custom Definitions, then Custom Dimensions<\/li>\n<li>Create a new custom dimension as shown here<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1076\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2016\/02\/facebook-inapp-custom-dimension.jpg\" alt=\"facebook-inapp-custom-dimension\" width=\"400\" height=\"375\" \/><\/p>\n<p>This gives you a way to track the dimension. Take a note of what Dimension number is used when you create this. \u00a0We now just need to pass the value into Facebook.<\/p>\n<h3>On-page changes<\/h3>\n<p>In order to pass this value into Google Analytics we need to read the user-agent string, and set the custom dimension.\u00a0 This just needs a small snippet added to the Analytics tag, assuming you\u2019re using GPT tags. Simply add the following line just before ga(\u2018send\u2019, \u2018pageview\u2019);<\/p>\n<pre> var ua = navigator.userAgent || navigator.vendor || window.opera;\nga('set', 'dimension1',(ua.indexOf(\"FBAN\") &gt; -1) || (ua.indexOf(\"FBAV\") &gt; -1) ? 'Facebook' : 'None');<\/pre>\n<p>Note, if the in-app dimension isn\u2019t the first one you\u2019ve created, then you may need to change dimension1 to match the dimension number created in analytics earlier.<\/p>\n<p>This method allows you to use Add Dimension to show in-app browser use for most reports.\u00a0\u00a0 For example, here\u2019s a breakdown for traffic referred from Facebook to a test link that we\u2019ve shared. Having this data available as a dimension allows you to apply it to many report types.<\/p>\n<p>This method allows you to use Add Dimension to show in-app browser use for most reports.\u00a0\u00a0 For example, here\u2019s a breakdown for traffic referred from Facebook to a test link that we\u2019ve shared. Having this data available as a dimension allows you to apply it to many report types.<\/p>\n<p>You could, for instance, compare bounce rates, visitor loyalty or AdSense\/Adx revenue performance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1068\" src=\"https:\/\/stg-coolmedia-stage.kinsta.cloud\/wp-content\/uploads\/2016\/02\/in-app-browser-from-facebook-referrals1.png\" alt=\"in-app browser from facebook referrals\" width=\"1314\" height=\"202\" \/><\/p>\n<h2><\/h2>\n<h2>Final thoughts<\/h2>\n<p>The script snippet provided only detects Facebook\u2019s in-app browser, but the logic can be applied to the webview windows opened by other mobile apps as well.\u00a0 You simply need to find the unique strings reported in the user-agents of those particular apps.<\/p>\n<p>For those involved in ad-serving, the same technique can be used to target in-app browsers in DFP, allowing you to measure ad performance and send more targeted impressions to those users. Learn how to do that <a href=\"https:\/\/oko.uk\/blog\/using-dfp-key-values-to-structure-inventory\">here.<\/a><\/p>\n<p>For more technical tips and tricks on how to make sense of the complicated world of web monetization, read more on our <a href=\"https:\/\/oko.uk\/blog\">blog<\/a>. Or, if you\u2019re ready for a monetization partner to take your revenue to the next level, <a href=\"https:\/\/oko.uk\/contact\">reach out<\/a> to us any time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OKO\u2019s founder, Mat Bennett, once wrote about Facebook\u2019s in-app browser over on State Of Digital. There, he encouraged marketers and publishers to stop ignoring<\/p>\n","protected":false},"author":1,"featured_media":9274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[15],"class_list":["post-1062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-traffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tracking the Facebook In-App Browser in Google Analytics | Supply-Side Platform | COOL Media (formerly OKO Digital)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cool.co\/supply-side-platform-home\/tracking-inapp-browsers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking the Facebook In-App Browser in Google Analytics | Supply-Side Platform | COOL Media (formerly OKO Digital)\" \/>\n<meta property=\"og:description\" content=\"OKO\u2019s founder, Mat Bennett, once wrote about Facebook\u2019s in-app browser over on State Of Digital. 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