{"id":839,"date":"2024-06-12T14:55:54","date_gmt":"2024-06-12T14:55:54","guid":{"rendered":"https:\/\/okonet.kinsta.cloud\/?p=839"},"modified":"2024-06-12T14:55:54","modified_gmt":"2024-06-12T14:55:54","slug":"privacy-for-publishers-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/cool.co\/publisher-experiences-home\/2024\/06\/12\/privacy-for-publishers-what-you-need-to-know\/","title":{"rendered":"Privacy For Publishers: What You Need To Know"},"content":{"rendered":"
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It\u2019s Privacy Week here, and we\u2019re talking all about the ways privacy laws are affecting your business.<\/p>\n

Ignorance of the law, as the saying goes, is no defense against breaking it. In a general sense, that means you have to know what the laws are in your area and avoid breaking them.<\/p>\n

But when you\u2019re a publisher who operates online, it\u2019s not just your region you need to worry about. Depending on the law, your website may be subject to laws all around the world, wherever users interact with your page \u2014 and where you collect your data.<\/p>\n

In this blog post, we cover some of the ins and outs of privacy laws around the world \u2014 and how they might affect your business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Table of Contents<\/h4>\n
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  1. \n
    2024: The Year Of Privacy<\/a><\/div>\n<\/li>\n
  2. \n
    Laws Publishers Need To Know<\/a><\/div>\n<\/li>\n
  3. \n
    How Publishers Can Protect Privacy<\/a><\/div>\n<\/li>\n
  4. \n
    First-Party Data: The Way Forward<\/a><\/div>\n<\/li>\n
  5. \n
    Final Thoughts<\/a><\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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    Case Study:<\/i><\/b>\u00a0Insticator transformed Brit+Co\u2019s community with a 50% increase in online engagement.\u00a0<\/i>read more<\/a><\/b>.<\/i><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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    <\/span><\/p>\n

    2024: The Year Of Privacy<\/h2>\n

    Though Google has delayed the deprecation of third-party cookies again, the machinery of law and legislation around the world doesn\u2019t have to operate on Google\u2019s timetable. Indeed, 2024 has proven to be an incredibly-active year where new legislation has either been passed, or had all its provisions kick in.<\/p>\n

    The upshot of these laws is that many of the things that underpin the adtech industry \u2014 like third-party tracking cookies and other methods of data collection \u2014 will no longer be possible without user consent, or no longer possible at all.<\/p>\n

    As a result, publishers, advertisers, agencies, and everyone else in the adtech ecosystem has been scrambling to comply with the new regulations \u2014 and to figure out a way to do so without losing ground financially.<\/p>\n

    One problem, of course, is that there are a\u00a0lot<\/i>\u00a0of laws.<\/p>\n

    <\/span><\/p>\n

    Laws Publishers Need To Know<\/h2>\n

    The law is ever-evolving, but here are some of the biggest laws affecting publishers in 2024:<\/p>\n

    EU Laws:<\/b><\/p>\n